American Stationer v. 70-2, 1911 July-Dec.

THE AMERICAN

STATIONER

devoted to the interests of the stationery and fancy goods trade

Vol. LXX. No. 22. NEW YORK AND CHICAGO, NOVEMBER 25, 1911.

Pk* Annum, $2.00
Six Months, $1.06

PRICE-CUTTERS

CO-OPERATION

OLD HAMPSHIRE BOND.

Anothe:

Bond,
a paper
firm beh

tages of real co-operation

comparison: Old Hampshire

a paper advertised in your columns,
with a self-selling character and a
ind it that also realizes the advan-
ith the dealer.

This paper had never been sold in Grand
Junction—city of 10,000 population (and, by
the way, is not sold in Denver as yet) —
until I put the line on my shelves. The
fine character of the advertising furnished
by the Hampshire Paper Company has given
this paper an impetus that has given that
firm three orders, each one double in

The Trade Rises to Ask for Authorities for
the Opinion that a Manufacturer Might
Enjoin Price-Cutting Retailers.

The Manufacturer Aids the Dealer Sell His
Goods, While the Jobber Does Nothing
for Him, Says a Western Stationer.

that a
and ai
against
tract t

ing order \vas about $50. Result: Not a
box of jobber-line stationery have I pur¬
chased. due to the fact that I have an
established business in a trade demanding
two lines of paper, knowing them by their
real name, and not a class of trade “drop¬
ping in” to “look over” what I have in box
paper!

rOLICY COMPARED—THE JOBBER.

A dealer gave a certain well-known job¬
ber an order for three hundred volumes
of popular copyrights and late copyrights,
requesting advertising matter for windows
and walls. Upon receipt of this shipment
of books a mass of various advertising
posters were found, which upon investiga¬
tion proved to be a mass of material that
had cost the publishers real money; but
out of this mass of matter three posters
were found that advertised the books or¬
dered in this dealer’s order of three hun¬
dred volumes! It cannot be wondered at
that some manufacturers have adopted the
direct-dealing method, gaining thereby;
also it cannot be wondered at that some
manufacturers wonder why they do not get
the results from the “jobber” campaigns
they carrv on at some expense. In con¬
clusion, will say that while one, especially
a small dealer, has to buy from the jobber,
nevertheless, real co-operation is not re¬
ceived at his hands, nor is the real price

any inducement 4

The writer has traveled on the road some
ten years, has had about the same time in
(Continued on page 6.)

letters asking for Mr. Buckley s authority
for such an opinion. The correspondence
on the subject speaks for itself:

OUR LETTER TO MR. BUCKLEY.

Mr. Elton J. Buckley,

Land Title Bldg., Philadelphia.

Dear Sir: Enclosed please find a copy
of letter which brings up a question which
•ed to the Editor of The American

occurr

Stationer when he looked over your ar¬
ticle previous to publication. This letter
is from one of the most prominent men
in the trade.

Will you kindly send us as complete an
answer to the enclosed inquiry as possible,
as the stationery trade, in common with
many others, is vitally interested in the
question as to what extent a manufac¬
turer of an unpatented article can control
the retail price of his goods. This is a
very important question, and many of the
leading manufacturers in the stationery line
are seeking all possible information in re¬
gard to it. For this reason we are par-
, ticularly interested in this matter and will
thank you to go into the question just as
fully as the facts warrant.

Hoping to hear from you at an early
date, we remain,

Yours very truly,

Lockwood Trade Journal Co.

handled here. Modern show windows,
trimmed under this plan, has been responsi¬
ble, in connection with the -good goods and
co-operation of the makers, for a business,
since my opening, of several hundred dol¬
lars to the sellers of the above papers. So
much for educational work for the manu¬
facturer. and so much for the business the
dealer has secured that he otherwise would

4

THE AMERICAN STATIONER

COPY OF LETTER FROM MR. GIBBS.

Lockwood Trade Journal,

Mr. G. W. Jones, Treas.

Dear Mr. Jones: Referring to the ar¬
ticle of Elton J. Buckley on “Price Cut¬
ters/’ which appeared in the October 28
issue of The American Stationer, have
read this article with considerable interest.
I note that it is Mr. Buckley’s opinion
that suit could be successfully brought by a
manufacturer to enjoin a dealer from quot¬
ing prices on such manufacturer s goods
that were below the cost of handling.

Is it possible for Mr. Buckley to quote
an instance where such a suit has been suc¬
cessfully prosecuted?

The strenuous efforts made by certain
manufacturers to maintain prices on their
products and the lengths to which they
have gone to accomplish this purpose is a
matter of history, and it seems very strange
to me that if the law permitted any such
recourse as mentioned in this article it has
not been taken advantage of before now.

With kind regards,

Yours very truly,

(Signed) Fletcher B. Gibbs.

Chicago, November 10, 1911.

mil buckley’s answer.

In answer to our letter, in which we en¬
closed a copy of Mr. Gibbs’ letter, Mr.
Buckley wrote as follows:

Answer .—I know of no case which has
been decided along this line and I said so
in the article which I wrote on the sub¬
ject. So far as I have been able to learn,
and I have searched most diligently, I have
found no case on record in which the prin¬
ciples involved have been passed upon by
any Court. That a manufacturer in the
case which I outlined in my article would
have a right of action against a cutter
who is not under contract is entirely a
legal theory of my own, and I may be
wrong, although I feel quite clear and
strong about it.

SECRETARY BYERS ALSO INTERESTED.

Elton J. Buckley, Esq., Attorney -at-Law,
Care The American Stationer.

Dear Sir : My attention has been called
to an article published under your signa¬
ture in The American Stationer on Oc¬
tober 28 concerning the possible right of a
manufacturer to prevent the sale of his
product by a retailer at cut prices, and I
take the liberty of writing in the hope that
you will be kind enough to give me the
benefit of your views in somewhat greater
detail than is afforded by the article in
question.

On page 22 you suggest that the manu¬
facturer might obtain an injunction against
-'tjhe retailer, first, because of irreparable in¬
jury sustained by him. I am not quite
clear that this is so, because it seems to me
that to a certain extent at least the cutting
of retail prices would tend to increase the
demand on the part of the public for the
article, and the business which the manu¬

facturer would lose from retailers who
would not meet the cut rate might well be
compensated by the increased consumption
originating in the store of the cutter. Fur¬
ther, it would seem that in any event the
manufacturer might protect himself by
withdrawing a quantity price and thus ren¬
der it impossible for a large purchaser to
buy at more favorable terms than his small
competitor. If you know of any decisions
to the effect that under the circumstances
shown the manufacturer would be suffer¬
ing irreparable injury, I hope that you will
have the kindness to refer me to them.

You further suggest that the retailer
would be exceeding his rights in selling
the product below his own cost. If there
is any authority for the suggestion, I be¬
lieve it ought to be called to the attention
of merchants at the earliest possible mo¬
ment. There can be no doubt that much
real injury is caused to the community at
large by price cutters, and if there is any
judicial determination upon the subject, I
should be very much interested in follow¬
ing it up.

You also refer to the reasons for granting
a preliminary injunction, and I presume that
you intend to distinguish between that rem¬
edy and an action in equity for a perma¬
nent injunction. I thought that you might
have some reason for making this distinc¬
tion, which is not disclosed in the text by
reason of some particular decision which
you may have in mind.

I am frank to say that the entire reason¬
ing disclosed in the case of Miles vs. Park
& Sons, 220 U. S., 372, so far as the pre¬
vailing opinion is concerned, seems to be
opposed to the suggestion that a manufac¬
turer might obtain an injunction for the
purpose of controlling retail prices in the
hands of dealers to whom his products are
sold, and I hope that you will have the
time and the inclination to send me a few
lines pointing out my mistake.

Yours very truly,

(Signed) Mortimer W. Byers,
Counsellor-at-Law,

41 Park Row, New York.
November 16, 1911.

MR. BUCICLEY’s ANSWER TO MR. BYERS.

Mortimer W. Byers, Esq.,

41 Park Row, New York.

My Dear .Sir: Yours of the 16th inst.
in re an article written by me on “A Manu¬
facturer’s Rights Against Cutters Not Un¬
der Contract,” and published in The
American Stationer, is received and care¬
fully considered. I seem to have been un¬
fortunate in not being able to make clear
the theory which I intended to advance in
the article in question. I have received a
considerable number of communications re¬
garding the article in question, and some
criticisms, but every person who has writ¬
ten or spoken to me on the subject makes
what I consider the error of assuming that
the decisions in the Miles case, the Electric
case, etc., apply to the case which I out-

lined. In my view those deem.,,,. ,
in the least apply, for the reason that t
one of them considers in some ph iM
question whether a contract to fix ••
can be upheld.

The suppositious case which I cite
my article comprehended the wanton ••
cutting of a price by a retailer, f,' :
stance, to a point below his own cost.
for the deliberate purpose of demon.
the business of the manufacturer „
product he should cut, or for the pur
of attracting trade to himself. \\'h, v .
the motive, the result to the manufacture
business would be complete demoralize
through the fact that other retail -
tributors, unable and unwilling to meet •
price—which they would have to meet
they were to make sales—would practi
cease to handle the product at all. I
distribution would in part cease, will,
inevitable result to the manufacturer
loss and demoralization.

It is true, as you suggest, that the •
ting of prices would increase the deman
but if dealers acted upon their usual an
justifiable plan of refusing, so far as the/
can, to sell merchandise that pays them n
profit, the increased demand would find n
adequate channels through which it could
be satisfied. Moreover, no manufacture'
would willingly concentrate his distributi :
in one store. Your suggestion that ti
manufacturer might protect himself
charging the large buyer as much for h:-
product as he charged the small also seem -
to me not to reach the point, for I am
considering cases where the price-cut would
be deep and wanton and would not depen
n cost price at all.

The question which my article raised
whether a manufacturer who suffers suv
an injury as this, or who sees hirnv
likely to suffer it, must lie helpless ai.
take it, or whether he can appeal to t.v
courts to grant him an injunction again-'
the cutter, by reason of the certainty
irreparable injury if the injunction wtr
refused. I believe that the Court woui
listen to such a plea, and would be muc.
inclined to grant it, first, because the i,..
in such a case would be absolutely be •
the possibility of speedy repair— irrepar.. .
to use the legal term—and, second, becau-
no ordinary action at law for damage
could begin to restore to the injured pa
what he had lost. I am unable to cite ■■■ .
cases in support of this theory.
because there are none on the -a
either pro or con. So far as I a ' f
able to find, the exact theory w ]C
propounding has never been consider
the courts at all.

Yours very respectfully.

(Signed) Elton J- BlCKIE ''

Philadelphia, November 19. Kh -

Following the above corfMponj^ .
again wrote Mr. Buckley, and
reply printed herewith

(Continued on page

8 .)

i

November 25, 1911.

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6

THE AMERICAN STATIONER

TRADE BRISK

St. Louis Stationers Report that November
Business Has Been Quite Brisk All
Hands Are Pushing Holiday Lines.

(From Our Regular Correspondent.)

St. Louis, November 20, 1911.—Novem¬
ber business in the stationery field has
been quite brisk. The weather has been
fair, with a touch of frost which seems to
inject new energy into most people.
Things are very busy in the shops, taking
care of present business and planning the
holiday campaign, which is to commence
very soon.

PUSHING HOLIDAY GOODS.

Many stores are advertising at this time
what they have to offer for the Christmas
shopper. In the stationery field prepara¬
tions are under way to do a large volume
of holiday business. From the present in¬
dications the stationers are going to get
more than their share of Christmas busi¬
ness this year. Several of the local houses
have issued special Christmas catalogues,
showing what they have in the way of
gifts. These are distributed locally and
out of town and are good business getters.
Each year the local dealers extend greater
efforts to receive a bigger slice of holiday
business, whereas formerly they were con¬
tent to leave the same to department stores
and places which catered to shoppers. This
fact marks the disappearance of the old-
time stationery store in the modern field of
business.

The local book dealers are receiving a
good share of business and are well pre¬
pared to take care of their holiday trade,
which is always sure to come. Their stocks
at this writing are very complete and up to
date.

WINDOW DISPLAYS OF DENNISON GOODS.

Nearly all the local stores are showing
this week “Dennison’s” line of mucilage

and paste in their windows. The company
had their window trimming force at work,
and their efforts were most successful. All
the windows were skilfully arranged, which
caused much comment from the observing
public. The clerks of each store were
given a talk by a competent salesman on
the good qualities of Dennison’s goods.
The sales were very gratifying and amply
repaid those who labored hard to introduce
Dennison’s line to the public.

W. H. CURTISS LIKELY TO RECOVER.

W. H. Curtiss, former manager of Wood¬
ward & Tiernan Printing Company, who
attempted to commit suicide recently, as
reported in last week’s paper, is improving
to such an extent that the attending physi¬
cian holds strong hope of his recovery.
Following an X-ray examination the two
bullets were removed several days ago, and
unless the unforeseen happens he is ex¬
pected to fully recover. Several of the
trade members have visited Curtiss at the
hospital, but he talks very reluctantly and
will give no reason why he wished to take
his life.

stationers’ club to hold banquet.

The Stationers’ Club is planning to give
a banquet some time in January. A com¬
mittee has been appointed to arrange the
affair, and they expect very soon to be
abel to set the date, which in all proba¬
bility will be very near Chicago’s. In that
event the Eastern visitors will be able to
attend two big “feeds” at the same time.

new price book to be issued.

Copy has been given to the printer for
the new price book the club is issuing.
This is a pocket affair for clerks in the
stores and street men to use. All the prices
recommended by the National Catalogue
Commission are contained in the book and
are all lived up to.

It is now a year since St. Louis adpoted
the recommended national prices. Although
the former prices were in many cases

higher than the recommended prices ,
for the sake of uniformity the nat
prices were adopted. It is hoped’4
other cities and especially Chicago .
adopt and get the prices recommended
the National Catalogue Commission.

RUBBER STAMP MEN TO ORGANIZE.

The rubber stamp dealers and manmV.
turers of St. Louis are forming an 0 rg<-.
ization to protect their interests.

Mr. William F. Gildea, of the Falconer
Company, of Baltimore, was a visitor r
the city recently. Mr. Gildea spent sev¬
eral pleasant hours visiting the trade dur¬
ing his short stay.

Among the numerous traveling men who
visited the trade on their last trip of this
year were: J. W. Willmore, of Cooke 4
Cobb Company; J. E. Colton, of Eater..
Crane & Pike Company; Mr. Peeton, of
Crescent Brass & Pin Company; F. G.
Wilslach, of Kimpton, Harbottle & Haupt;
W. H. Troupe, of Henry Bainbridge Com¬
pany; C. K. Wadham, of Z. & W. Crane;
C. E. Gowdy, of Richard Best Company;
E. F. Perry, of Weeks Numan Company;
J. H. Hildreth, of Esterbrook Pen Com¬
pany, and A. S. Richter, of American Pen¬
cil Co.

Advance cards have been received from
Harry L. Murdock of the Irving Pitt Com¬
pany. . Southwest.

CORPORATION

(Continued from page 3.)
advertising experience and makes use of a
mailing list to good advantage, but is short
on window trimming suggestions, which I
am constantly in search of. How to deco¬
rate windows is something that will appeal
to any wide-awake dealer, so if you can dig
up a weekly window trim, with directions
how to do it, believe me you will see a
bunch of compliments as a result of the
suggestions.

Very truly,

(Signed) E. Frank Winfield.^

FOR FINE CORRESPONDENCE OR FOR GENERAL BUSINESS USES

WHITING PAPERS ARE STANDARD

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is the latest and most up to date size for business uses—oblong single shee
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November 25, 1911. _THE AMERICAN STATIONER 7

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WHOLESALE STATIONERS

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8

THE AMERICAN STATIONER

Hoge Goes with Thaddeus Davids
Company.

The trade, the New York portion of it
especially, will be much interested in the
announcement that Hampden Hoge is now
the New York City representative of the
Thaddeus Davids Company, the well-
known ink manufacturing company, whose
office and factory are at 95-97 Van Dam
street, that city. The deal, which is con¬
sidered a clever piece of business on the
part of the company, was completed late
last week.

The sudden death of Stephen T. Buck-
ham a few weeks ago left the company in
somewhat of a predicament as “Steve,” as
he was popularly called, was ideally quali¬
fied for the position of New York represent¬
ative, which he had held with the com¬
pany for over three years. To secure the
services of another “winner” was the prob¬
lem that confronted the officials of the com¬
pany. As can be seen by the result they
lost no time in finding just the man they
wanted.

Hampden Hoge, the new member of the
Davids selling force, has been in New York
about thirteen years, having gone there
from Richmond, Va., his home city. He
was for six years buyer of stationery and
kindred stocks for Wanamaker’s store.
Then he started on his own account as a
manufacturer’s agent. Later he became a
member of the firm of Duryea & Hoge,
which after a time became the Hoge Manu¬
facturing Company. Although this com¬
pany has made a pronounced success, Mr.
Hoge thought he saw even “larger money”
in some new lines, so he sold his stock in
the company a few months ago to devote
all his time to his new ventures.

Mr. Hoge has the advantage of knowing
personally a large number of buyers, which
acquaintanceship will be of great value to
him in his new position. He also has a
winning personality, which of itself is quite
an asset. In view of these facts the ener¬
getic officials of the Davids company are

HAMPDEN HOGE,

New York Representative of the Thaddeus Davids
Company.

satisfied that their selection was a wise
one. Many stationers will agree with them.

The Value of Quality

All works of quality must bear a price
in proportion to the skill, time, expense
and risk attending their invention and
manufacture. Those things called dear are,
when justly estimated, the cheapest. They

are attended with much less profit to n
artist than those things which evenin'
cails cheap. Beautiful forms and comp/
sitions are not made by chance, nor « n
they ever, in any material, be’ made at
small expense. A composition for dies-
ness, and not for excellence of workmaJ.
ship, is the most frequent and certain
cause for the rapid decay and entire d t .
struction of arts and manufactures.

PRICE CUTTERS

(Continued from page 4.)
American Stationer,

New York City.

Gentlemen : Answering yours of the
17th inst. I contend positively that there has
never been a case tried in any of the courts
of this country, so far as I have been able
to learn, in which the principles discussed
in my article on price cutters have been de¬
cided. All of the cases which you cite with
which I am entirely familiar were based
upon some form of contract. I took occa¬
sion to say in my article, and repeat now,
that the cases which I discussed were those
in which no contract would figure, but
which would appeal merely to the equitable
consideration of the Court; whether or not
a price cutter who was under no contract
obligation to the manufacturer would be
allowed to injure the manufacturer’s trace
by cutting the price to a point where other
dealers would refuse to handle the goods.
No matter what your correspondents say
or what you say, I repeat that that principle
has never been passed upon by any Court
and that there is enough in it to warrant
me in taking the stand which I took and
still take. Yours very truly,

(Signed) Elton J. Buckley.

November 20, 1911.

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November 25, 1911.

THE AMERICAN STATIONER

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10 T H E A M E RICAN STATIONER _

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369 Broadway “ £Ro ua£ TUid) Qmzm," Brooklyn, N. Y.

Telephone 1763 Franklin O __ Telephone 3804 Sunset

RIVAL NON-LEAKABLE

Perfect Fitting, air-tight joints form a perfect, absolutely
non-leaking writing instrument.

NEW RIVAL
8 ELF-KILL EK

Pen is filled by
simply turning
the collar in
center of bar¬
rel to opening.
Press hardrub-
ber bar, release
and pen Is
filled, No met
al parts to cor¬
rode or to rot
rubber tack.
Has all the
gocd, reliable
features to be
found in any
ot our pens,
plus the special advantage just mentioned.

Made in three sizes No 22 No. 23, No. 24. Plain, Chased and Gold Mounted. RIVAL No. 3 with Gold or Sterling Silver Filigree Mounting, for Holiday and Fine Trade. p us e specia a van a£eJust mei "

Export trade solicited. Catalog Illustrating our full line and giving Prices and Discounts will be sent to Dealers on request. We guarantee every pen.

D. \AJ. BEAU/VIEL & CO.. Office and Factory, 35 Ann St., NEVA/ YORK

\A/e Have Moved Our Brooklyn Factory and
New York. Office and Salesrooms to

316 HUDSON STREET (Near Spring Street)

OUR NEW TELEPHONE NUMBER IS 5980 and 5981 SPRING

A Complete Stock of All Numbers on Hand (hSBF mi

GRESHAM BLANK BOOK COMPANY fWBWI

' SUPERIOR " BLANK BOOKS

316 HUDSON STREET

Eberhard Faber JT Red Pencil Rubber

A fine quality soft, red pencil rubber, the erasing properties of which are
No 1025 not excelled by any rubber.

Made in 5 sizes: 20, 30, 40, 60 and 80 to a box, in
convenient oblong blocks.

Samples Sent on Request

Eberhard Faber

November 25, 1911

Trade Items

it to a Maiden lane pearl expert, who told
him that $200 was waiting for him any time
he wished to part with his pearl. Mr.
Taylor took his pearl back home to think
it over.

Asserting that highly paid teachers in the
Milwaukee public schools spent about an
hour each week sharpening pencils for pu¬
pils in the first, second and third grades,
J. R. Bayley, supervisor of penmanship,
public schools, Thursday afternoon told
the educational committee of the school
board that pencil sharpeners were needed.
He said one machine in each school build¬
ing would be an economy. Mr. Bayley also
informed the committee the writing of
pupils in the schools was better in many
instances than that of the teachers, and he
urged than penmanship publications be sub¬
scribed for in order that teachers might
Neither matter was

the change will no doubt be looked upon
with favor by dealers who carry a full line
of the concern’s goods. The company is¬
sues a fine catalogue of its ring books and
other loose leaf books, which can be had by
responsible dealers upon request.

The Depot Quartermaster for St. Louis
is inviting proposals to November 28 for
the following items:

600 gross rubber bands; 7 dozen desk
baskets; 10 dozen blank books; 480 memo,
books; 12 dozen erasers; 1,364 boxes paper
fasteners; 48 band daters; 600 order files;

With the single exception of that from
Chicago the trade reports this week are
favorable. In that city, however, business
is not up to expectations, for which no
doubt local conditions are to blame. In
Boston, Philadelphia and St. Louis trade
to be satisfactory, with the convic-

complaining. Just now the complaint is
not so much on the score of business as it
is over collections, which are slow indeed.
All the trade agrees on this point.

A noteworthy window display on Broad¬
way, New York, this week, is that in the
store of Eugene H,

Broadway. T1
taken in

tion, and now

improve their work,
taken up by the committee, only two mem¬
bers of which were present.

The organization of the Cumberland
Cedar Mills has been perfected at Shelby-
ville, Tenn., with a capitalization of $50,000.
The offices of the company will be located
there while the manufacturing plant will be
located at Chapel Hill. The company will
manufacture cedar pencil slats for export
to Germany, where they already have a
contract for their entire output. Six acres
of ground have been purchased at Chapel
Hill, upon which the mill building will be
erected, and ten acres have been leased

and delivery of goods or materials, will
have the best chance that has ever occurred
to make a study of motor trucks and de¬
livery wagons in New York next January.
From 10th to 17th of the month, there will
the Grand Central

!. Tower, Inc., 336-340
concern has recently
the store next door to its old loca-
enjoys spacious windows
facing on Worth street. The display above
referred to is in the window of the old
store. It is a joint display of Davids’ inks,
Blaisdell paper pencils, Hunt round point
The combina-

be gathered together
Palace the most improved models of these
machines produced by thirty-five or more
different

manufacturers.

holly new to the

makes are

lie, while most of the companies that have
made displays before have added brand
models to their lines.

e New telephone numbers of the
Gresham Blank Book Company, now lo¬
cated at 316 Hudson street, New York, is
5980 and 5981 “Spring.”

Harry Taylor, a stationer and news¬
dealer, with a place of business at 109
Patchen avenue, Brooklyn, N. Y., bit on
something hard the other evening as he
was eating oysters, and now he is $200
richer. The something proved to be a
black pearl of the size of a pea. He took

pens, and Twin Grip clips,
tion of an assortment of each company’s
goods, well arranged, makes an effective
show.

The McMillan Book Company has trans¬
ferred its New York City office, formerly
at 320 Broadway, to Syracuse, N. Y., where
the home office and factory of the company
are located. The change will not interfere
with the company’s being able to look after
the New York City trade as carefully as
heretofore, for after all Syracuse is not so
far from Broadway that shipments cannot
be made promptly, while on the other hand

new

upon which to store ceaar raus.

Two new industries commenced opera¬
tions at Berlin, Ont., this week, and will
provide employment for twenty-five hands.
A local company of prominent citizens of
the same place has purchased the Canadian
right to manufacture 25-cent fountain pens,
and the machinery is being installed this
week. Ten to twelve men will be employe^
and 500 dozen fountain pens will be turned
out weekly.

others —its color, texture, quality,
the hearts of those who diacrimi-

and is superior to,
ersonal tastes,
tationery with “Hurd’s
and reputation will be assured^,
that trade which will always

between Hurd’s Fine Stationery anc
and style—are what maHe it first in
nate; for all of these points in
all other maKes, are indicative
Build your department or
Name in the Paper,**

These goods will maKe an
seek the best.

For those who have s t ampi n S facilities,
line of blank folders for Soason s Greet,
beautiful brown shade, pane e mat

They have inserts and envelopes to mat

which it differs from
of the user’s
store on
and your success l
d hold for you

WE MAKE THE
BEST THAT CAN BE
MADE AND SELL
TO DEALERS ONLY

FINE STATIONERY

12

THE AMERICAN STATIONER

A petition in bankruptcy has been filed
against Herman Dwin and Harry Ponaroff,
who compose the firm of Win & Ponaroff,
dealers in cigars and stationery at 1425 St.
Nicholas avenue, New York, by Samuel
Gordon, a creditor for $750. It was al¬
leged that they are insolvent and that a
large part of the stock was removed on
Sunday night last. Judge Hough appointed
Martin S. Cohen, receiver of the assets
which are estimated at $600.

Meyer Fractman has rented a store at
25 South Dearborn street, Chicago, which
he will occupy as a post card and novelty
shop.

Thomas Hall, a pioneer inventor and
builder of typewriting machines, died Sun¬
day at his home in Brooklyn, N. Y. He
was born in Philadelphia in 1834.

A petition has been filed against the W.
W. Hinton Company, dealer in stationery
and toys at Nyack, N. Y., by these credi¬
tors: Baker and Taylor Company, $194;
L. H. Mace & Co., $250; and Tower Manu¬
facturing and Novelty Company, $62.
Judge Holt appointed F. S. Edick receiver.

A fire which started in the stationery
store of Louis Klein, of Newark, N. J., last
week, did about $700 damage.

Maurice A. Peyser, cigars and stationery,
659 Warren street, Boston, Mass., has as¬
signed for the benefit of creditors to Henry
Fonseca.

A new stationery store has been opened
to the public at 38 West Second South
street, Salt Lake City, Utah. A complete
and attractive stock has been collected for
convenient selection by office and business
men. Mr. Shields, for some years man¬
ager of the Breeden Office Supply Com¬
pany, is in charge of this new store, to be
known as Shields Stationery Company.

John Frank Coughlin, a blind inventor,
of 338 West Twenty-fourth street, New
York, was held for the Grand Jury last
week on a charge of grand larceny, which
consisted of his selling the same formula
for making ink to two different men. The
formula for his self-drying ink is as fol¬
lows : “Forty pounds water, thirty pounds
black scrap, two pounds brown shellac dis¬
tilled in a quart of wood alcohol; one
pound of parafine wax, one pound hard
soap, one pound turpentine, thirty pounds
lamp black, thirty pounds destrine and a
quart of formaldahyde or one pound of
salycilic acid.”

The stationery store of Wulf Billeck, at
801 Halsey street, Brooklyn, was damaged
by fire on Friday of last week.

Advancing an argument upon which little
has been said heretofore, O. F. Chichester,
a representative of the Eagle Pencil Com¬
pany, has expressed himself as very much
surprised that Springfield, Mo., should be
asked to vote a bond issue of $600,000 for
a municipal water works. Mr. Chichester,

when in that city a day or two ago ...
one principal reason for opposing^ '
works bond issue is the fact that J
would be frightened away from a city, ■
ing such a heavy bonded indebtedne*.
Chichester is the man who located
plant of the Eagle Pencil Company here •
years ago. He established this plant, wi
employs a large number of men and hi. •
correspondingly big payroll, in Spring!),
without asking one cent bonus (rom
c >ty and even without asking for the mon-
support of men or organizations. On •
the principal reasons Springfield was chow:
for the plant, Mr. Chichester said, was ib
fact that there was almost no bonded in¬
debtedness. Should Springfield vote a
heavy bonded indebtedness, according t,
Mr. Chichester, other enterprises will be
kept away from the city because they will
not have to establish plants in a city that
will have an unusually high tax rate be¬
cause of the heavy bonded indebtedness.

DESK PADS

When you Buy them be sure you are getting
the best. They are the most profitable.
Buy of the man who makes a specialty of
them—it’s a guarantee for the quality-
prices no higher than the best materials and
a good profit to the dealer require.

Send for catalog.

I SMIGEL, Mfr. “WBT

HELPING BUILD UP
EVERY STATIONERS’ BUSINESS

This we are doing by our extensive advertising campaign in the leading
magazines, whereby we are sending buyers for our leading line of
papeteries to every stationer. # - - | Probably you have already re¬

ceived calls for this attractive iV/ARD wOVD trade building— trade holding

line. You should have some Writing paper in stock.

Drop a line to our nearest branch, and samples will be shown at your pleasure.

WT \ T> TVC SAMUEL WARD COMPANY DACTOK

YY /~\ IX I J |5 57-63 FRANKLIN STREET |l\ /|J j Ql*

New York—621 Broadway. Chicago—35 So. Dearborn St. San Francisco—833 Market St. ^

REMEMBER: “If we didn’t know our goods were good enough for everybody we should not ask you to buy them.

SHERMANS IMPROVED

D0UBLET0NGUECLASP

SHERMAN ENVELOPE CO

Sherman’s New Envelope

Also Manufacturers of all Kinds and Sizes of

ENVELOPES, Lithographed, Printed or Plain

Our Envelopes are made from Standard Grades and Weights
of Paper. Also Sherman's Improved Double Tongue Metal
Clasp Envelope and the Sherman Sinegraphic Envelope.
Send for Samples and Prices of Sherman’s Improved
Double Tongue Clasp

SHERMAN'S

improved

-71

DOUBLETONGUE

CLASP

WORCESTER

MASS

Xovember 25, 1911

trade below mark

work since the close of the Buffalo conven¬
tion. Plans are being perfected for a joint
meeting of the members of the Commission
and the chairmen of the eleven permanent
committees, to be held in December or
January at some central point in the vicin¬
ity of Buffalo or Pittsburgh.

This meeting will probably consume three
days of three sessions each—morning, after¬
noon and evening, during which the entire
situation will be reviewed, the work di¬
vided and allotments made to each of the
various committees. In the meantime the
Commission is hard at work editing bulle¬
tins on inks, mucilage, paste and sealing
wax; steel engraving and embossing, and
rubber stamp goods, all of which it hopes
to have in the field before January 1 next.

Harry S. Adams, Chicago manager for
the Eaton, Crane & Pike Company, leaves
tonight for a trip to Cleveland and Pitts¬
burgh, which he expected would take a mat¬
ter of three or four days.

W. H. Sahm, representing the Eagle Pen¬
cil Company, of New York, who has just
returned from a trip over his Western
territory, is in the city and will proceed
from here to New York when he has fin¬
ished his work here.

John M. Benton, an Aurora stationer, was
in the city on a purchasing expedition yes¬
terday.

Guy Hamlin, representing the McMillan
Book Company, of Syracuse, is calling on
the trade this week.

Charles Shearman, the well-known repre¬
sentative of the National Blank Book Com¬
pany, who has been making an extended
Western trip, is expected to arrive here
tomorrow.

R. S. Breckenridge, of the Chicago sales
force of the Eaton, Crane & Pike Company,
leaves tonight for Buffalo, N. Y.

W. R. Hodges, a stationer of Sleepy Eye,
Minnesota, was buying goods here last
week and took occasion to call on friends
in the trade while in the city.

G. W. Simpson, representing the Robert
Keller Ink -Company, Detroit, Mich., was
calling on the Chicago stationers last week.

P. S. Keeler, representing the Howard
Hunt Pen Company, Camden, N. J., and
the Blaisdell Paper Pencil Company, Phila¬
delphia, is scheduled to arrive here to¬
morrow.

B. Parsons, a Madison, Wis., stationer,
is in the city on business.

The Monarch Stationery Company is re¬
modeling its store on Lake street in order
to secure more shelf room and room for
the display of goods. T. W. Williams, of
this firm, has just returned from a trip
extending over portions of Illinois, Iowa
and Wisconsin and reports a good trade
and the opening of a number of new and
desirable accounts.

O. G. Ditmars, representing the Mani¬
fold Supplies Company, Brooklyn, an¬
nounces through cards his arrival here on
the 24th. Thompson.

Chicago Stationers Complain that Trade Is
Not What Is Expected at This Season
—Brief Items of Interest.

expected of it. It is difficult to analyze the
reasons for this, as conditions locally favor
a heavy volume. Building operations are
more active in Chicago for the season than
they have been for years; clearances at the
banks show an increase over last year and
the previous one, and it is argued that busi¬
ness should be active. The only explana¬
tion offered is that buying is of the hand-
to-mouth order, and that when general busi¬
ness gets down to the basis where confi¬
dence is fully re-established the volume will
be largely increased by purchases running
to larger quantities. Trade is not unsatis¬
factory as it is, but the factor of briskness
is lacking. Buying for the holiday season
is on a limited scale as yet, and when
under full headway it is believed will sup¬
ply the activity which Is lacking now.

catalogue commission at work.

The Chicago members of the National
Catalogue Commission have been hard at

THE HOLIDAY PROBLEM SOLVED

The question of “ WEat to give?” is no longer one which need vex
the 'anxious Christmas Shopper.

The joy of giving is perpetuated by gifts of beautiful boxes containing

New York Office

HOLIDAY DECORATIONS

The illustrations shown on this page
give the stationer an idea of the very *•
sonable line of store and household ti¬
mings which the New York News Coir'.

Novelties for the Trade

Modern B. The Hoge company last week
added two big distributing houses to its
list of customers, which fact will consid¬
erably increase its sales.

NEW PARAGON INKWELL.

A new addition to its long line of Para-
>n inkwells has been made by the Frank
. Weeks Manufacturing Company, of 93

AVIATOR FOUNTAIN PEN

Below is shown a cut of a special
solid gold mounted Waterman’s Ideal
Fountain Pen, specially made, recently,
for the well-known aviator, Earle L.
Ovington. The design of the monoplane
in relief on the cap is said to be one of
the best reproductions ever made in any
metal. This pen has been on display at
“The Pen Corner” for some days, as a
specimen of one of the most attractive
hand designed fountain pens ever pro¬
duced along this line.

pany, of 15 Warren street, New York, has
in stock for its holiday trade. As will be
seen from the pictures the signs, the
wreaths and the various kinds of festoons

John street, New York. A cut of this well
is shown herewith. As can be seen from
the illustration, it is a two-well stand, one
for black and one for red ink, the covers
being colored red or black, to indicate the
kind of ink they hold. The stand has
three grooves for pens and also has a de¬
pression which allows space enough for the
fingers to take up a pen with ease. This

can be used to excellent advantage in trim¬
ming the store for the holiday season. By
doing this himself the stationer will create
a demand for the goods that will surprise
him. The prices at which these decora*

TOOTH PICKS.

On page 7 of this issue will be found the
advertisement of the Tower Manufacturing
and Novelty Company, which this week
calls attention to a new toothpick, which

new style has the combined merit of utility
and beauty of appearance.

NEW TATUM NOVELTIES

The Samuel C. Tatum Company, of Cin¬
cinnati, has just added three new numbers
to its line of stationers’ specialties, a memo¬
randum desk calendar, the “Gem Superba,”
which has a brushed brass base and leather
cover. These are put up in a fancy box
and are designed for the gift season. The
company is also putting out a new cheap
binder, “Utility,” in three styles, suitable
for legal papers, special correspondence,
etc., requiring a temporary holder and
transfer.

The company’s new office punch, “Mar¬
vel/* is guaranteed to punch more sheets
than any other on the market. The com¬
pany will be pleased to send its complete
catalogue to those in the trade interested.

low indeed. By
catalogue full in-
will be obtained. Those sta-
happen to have a cata*
logue should write the company for one
immediately.

The Employees’ Aid Society, Inc., of the
T7WWH Pencil Company will hold its

tions are sold are very
consulting the company’s
formation w. ~~
tioners who do not

A NEW CLIP.

The Hoge Manufacturing Company, of
108 Fulton street, New York, will soon
bring out a new clip with which it will sup¬
ply its trade that wants something differ¬
ent from the company’s Modern B clips,
which has had a very large sale. The new
clip is said to possess sufficient merit to
make it a good “running mate” for the

twelfth annual grand civic
Eckford Hall, Greenpoint, L
day evening, December 9.
gold will be drawn for by
tend.

November 25, 1911.

THE AMERICAN STATIONER

COMPETITION

f I 'HE foremost manufacturer in any line is
the one who knows best how to enable
his customers to successfully fight competition.
If he did not he would soon loose his position.
Then again manufacturers who are successful
do not have to compete with their own customers
they do not go direct to the consumer, that is to
say, first sell to the stationer and then do their
best to prevent him selling the very goods they
sold him.

We are the foremost manufacturers of
Carbon Paper in the world and we do not sell
direct to the consumer.

Would you not like to have samples of our goods?

MANIFOLD SUPPLIES CO.

A L. FOSTER, President O. G. DITMARS, Vice-Pres.

180 THIRD AVE.,

BROOKLYN, N. Y., U. S.

1

16

THE AMERICAN STATIONER

A Window Puzzler for Card Sharps

The rebus show card, pictured here¬
with was recently displayed in the win¬
dow of the William H. Hoskins Com¬
pany. It was markedly effective, for at
all hours of the day and night it attracted
spectators who remained quite long
enough to puzzle out the full reading.
The card was designed by Edwin Hart¬
ley, decorator, and William Nichol, head
of the playing card and fountain pen de¬
partment of the Hoskins store, and in its
production there were used the cards and |
poker chips made by the United States
Playing Card Company.

“You can't beat this:

“A (royal flush) nor our (full house)
of playing cards, games and parapherna¬
lia of all kinds. A (king) can be suited
here. You don’t need to put (checkers)
on your wishes, but select to your
(hearts) content. You can buy (dia¬
monds) with the money you save here.
There are many (chips) of the old
(block) that like a (straight) game and
in all (clubs) the quiet jack (pot) is en¬
joyed to the (queens) taste. We don’t
care a (deuce) what game you are play¬
ing, but you bet (cards and spades) we
have it and an assortment large enough
to break the (bank) of Monte (car) lo.”

Large Sale of Hurd’s Holiday Line

The holiday line of Geo. B. Hurd & Co.,
of New York, has enjoyed an unusually
large sale this year, the Hurd force having
been kept busy filling orders ever since the
middle of last August. Even at this late
date for holiday trade the remaining num¬
bers still in stock are going very fast.

In the Hurd line there are a great many
fancy shaped boxes with gilt beveled edges
which are meeting with an unprecedented
sale.

The concern’s new Lotus Lawn is a very
attractive correspondence paper coming in
delicate striped effect, which is a distinct
novelty in correspondence papers. It ap¬
peals particularly to fastidious people.

Hurd’s Linear Cambric is a beautiful sheet
showing a distinct and handsome embossed
stripe effect, in which a raised embossed
line is paralleled by another line made by
the embossing instrument which has been
reversed, raising the sheet on the opposite
side of the paper. In other words, the
stripe effect is that of a raised stripe and a
depressed one. This is something unusual
in correspondence papers.

In the Hurd line there are several new
styles in black bordered papers, the same
being accompanied by a new style flap en¬
velope, both of which are a decided depar¬
ture from the forms heretofore used.
These mourning papers are enjoying a very
ready sale, as they represent the latest ideas
in such papers.

Papier de Luxe, which has become one of
Hurd’s best sellers, is shown in beautifully
padded box tops embossed in gold, the
paper being shown in all the beautiful' tints

in Hurd’s Lawnette and may be obtained in
plain edge, gold beveled edge and fancy
borders. The de Luxe papers come in a
variety of sizes, and shapes.

Hurd’s narrow oblong envelopes are
shown in a variety of stocks put up in the

lar with discriminating users. Th ere j,
also a very large and beautiful line of danct
programmes. These are shown made up j n
Lawn Finish, Lawnette, Quadrette, Chev-
rette, Neapolitan and the old-established
Royal Blue, Red and Green. These dance

most artistic papeterie form that has ever
been shown.

In the Hurd line there is a very large
variety of card cabinets in plan and gold
bevel, which are put up in the same style as
the papeteries. These cards are very popu-

orders have been prepared espec
meet the demand for an artistic an
ful dance order for select occasion
are shown in gold edge and colord b

. /•_ QlW

November 25, 1911.

THE AMERICAN STATIONER

17

“THE HOME OF THE HIGHEST GRADE LINE OF RUBBER GOODS MADE’

RUBBER

BANDS

* ^Rade MAR*

M II ^° U cannot a tf° r d lo stock up on rubber bands without first dropping us a line and getting our prices
^ 11 an< ^ sam pl es - Any rubber product bearing the trade mark “Davol** is the standard by which rubber
products are judged, and you certainly desire the best. Our products bear our absolute guarantee.

DAVOL RUBBER COMPANY, Providence, R. I.

ROOVER’S HAND EMBOSSER

The best on the market, combining

NEATNESS, CONVENIENCE, USEFULNESS, LOW PRICE

Require little effort to sell—one sale leads to more

Full Size, Model A
A Splendid Holiday Seller

Single Initials—25 in a display box (except X) retailing
for 25 cents each — to the dealer, $3.75 delivered.
Three Initials, $1.00 each—To the dealer, 70 cts. delivered.

Samples of work and Price List, of our Extensive Line mailed on request.
It’s worth sending for as it gives full details.

ROOVERS BROTHERS, 100 Schermerhorn Street, BROOKLYN, N. Y.

“PAPERS OF QUALITY”

MOUNTAIN MILL SNOWDRIFT

A new idea in papers, made particularly for letter heads—Beautiful White, Soft, Mellow Surface;

a relief from Harsh, Hard Surface Bonds.

MADE BY - f

MOUNTAIN MILL PAPER COMPANY .... LEE, MASS.

WM. H. CLAFLIN & CO. INC’D.No. 332 Summer St.,. Boston. : Mass.

HOWARD FISHER PAPER CO.Ill

MIDLAND PAPER CO.No. 332 West Washington St., Chicago, Ill.

KINGSLEY PAPER CO. ^LTnnati Oh o

DIEM & WING PAPER CO. Detroit BOch.

BEECHER, PECK & LEWIS CO.•.Pa

* ark . et — SS

THE E. a. B0UER COMPANY . . Milwaukee, wis.

I 1ST OF MOUNTAIN MILL SNOWDRIFT SELLING AGENTS:

£ a *9 Summer St. Boston, Mass. BEEKMAN PAPER & CARD CO.No. 56 Beekman St., New York.

tfo. 332 Summer ox.,» ’ Md F . D< SARGENT .No. 13 North Pearl St., Albany, N. Y.

••Chicago, Ill. WESTERN PENNSYLVANIA PAPER CO.Pittsburgh, Pa.

Vest Washington bhio. A . HARTUNG & CO.......No. 24-26 South Marshall St., Philadelphia, Pa.

. Cincinnati. Ohio. 0. W. BRADLEY PAPER CO.St. Louis, Mo.

. Detroit Mich. ZELLERBACH PAPER CO.San Francisco, Cal.

burg. Pa. F. G. LESLIE & CO.No. 240 East Fourth St., St. Paul, Minn.

h Market Square, Hurting, r*. 2ELLERBACH PAPER CO.Los Angeles, Cal.

. xrVn?as City Mo. H. N. RICHMOND PAPER CO.Seattle, Wash.

..Mirvneanolis Minn. W. E. EBBETS PAPER CO.Syracuse, N. Y.

. Milwaukee Wis. A. M. CAPEN’S SONS, Export Agents.No. 60 Pearl St., New York.

PELOUZE SCALE & MANUFACTURING CO., 232-242 East Ohio St, CHICAGO

ECONOMY

1 lie dollars and cents wasted in excess postage cannot be estimated where
a postal scale is not used or where one is used that is not reliable.

It is a question of ECONOMY. The Pelouze Postal Scales will soon pay
for themselves in stamps saved.

They are made in several styles, especially adapted for the large business
house, office, store and home. They not only give the cost of postage in cents
on all classes of mail matter but also give exact weight by half ounces.

There is no economy in a cheap postal scale. Those that sell for less are
worth less. Inquire of your Stationer or Plardware Dealer.

SEND FOR CATALOGUE OF POSTAL SCALES

Mail and Exp.16 lbs.
Commercial ..12 lbs.

U. S.4 lbs.

Victor . iy 2 lbs.

National ....

Union .

Columbian ...

Star .

Crescent .

4 lbs.
2% lbs.
2 lbs.
1 lb.

1 lb.

18

THE AMERICAN STATIONER

HOLIDAY CARDS

Stationers Should at Once Dress Their
Windows for the Holiday Trade—Some
Pertinent Suggestions for Cards.

CHILDREN’S NEEDS

Are many—We are equipped
to supply most of them.

As the holiday season is practically here,
stationers should make a special effort to
feature all the goods in their stocks that
are suitable for presents. In their window
cards they should call attention to their
holiday novelties and should urge their cus¬
tomers to “shop early.” A few suggestions
for such cards are given below, it being
taken for granted that all retailers will for
the next month boom holiday trade.

HOLIDAY PRESENTS

We have an exceptionally large
variety of rare goods. Your in¬
spection invited.

CHRISTMAS TIME

Is almost here—the Gift Giving
Season. As you will make some
presents, we suggest that you
look over our stock today.

SEASONABLE NOVELTIES

We solicit an inspection of our
line of Domestic and Imported
Novelties. You should see them.

CARDS. SEALS, TAGS, ETC.

These are the little accessories
that thoughtful persons use to
emphasize the holiday spirit.

“SHOP EARLY!”

This is what all wise people are
doing. Why not buy today and
get the benefit of a large stock of
fresh merchandise?

Marcus Ward’s “Bon Ami”
Greetings.

Marcus Ward Company provide a m •
refined medium for sending seasonable
greetings at Christmas or the New Year
in their “Bon Ami” greetings. The*
greetings consist of an envelope, which
opens at the side and on which is printed
from an engraved plate, in script, such
greetings as “With Christmas Greeting and
Best Wishes” or “The Season’s Greeting,
with Best Wishes.” In the corner of the
envelope is stamped, in natural colors, a
floral embellishment, such as a spray of
holly or a poinsettia, forget-me-not or vio¬
let. These “Bon Ami” greetings are fre¬
quently used by business houses to send
to their customers, with their name, etc,
printed on the blank visiting card provided
with each “Bon Ami” greeting envelope.

Similar to the “Bon Ami” greetings are
Marcus Ward Company’s “Friendship”
greetings, which have the engraving printed
on the card enclosed, and the color stamp¬
ing of the flowers referred to above on the
envelope.

These “Bon Ami” and “Friendship”
greetings have proved very popular in past
years and are this season offered in a
larger variety than ever before.

Samples and prices can be obtained from
Marcus Ward Company, 116-124 Thirty-
ninth street, Brooklyn, N. Y., or can be
seen at their New York salesroom, 369
Broadway.

«

Xmas is but
23 Selling Days away.

Have you prepared your stock of

Electros and
Window Display
Material Sent
on Request

Imprinted
Xmas Circulars
Supplied to
Every Dealer

Swan safety

(THE FOUNTPEN OF QUALITY)

for a Big Fountain Pen Business?

This is a Fountain
Pen year

99

MABIE, TODD & CO., 17 Maiden Lane, NEW YORK

124 York St., TORONTO, ONT. \f

&

Established 1843 209 S. State St., CHICAGO, ILL.

November 25, 1911

These are the strong factors in
any line of merchandise. When
a manufacturer sets out to popu-
larize a certain line of goods and 'Mk
spends his money advertising it, he \||
naturally thinks first of its Quality. ®
He sets a standard for this, and he
maintains it. He can not afford to lower
this standard, for if he does, all the expense
of introduction is lost. The consumer has
learned the wisdom of buying advertised
goods, because he knows a judicious adver¬
tiser will not falsify. Wise stationery dealers
are stocking the new

of standard loose-leaf devices, because they know it is made on a
high standard of Quality, and that more money is being spent in
acquainting the consumer of this standard than was ever spent
before in a loose-leaf advertising campaign.

The De Luxe Line satisfactorily meets every loose-leaf requirement
from the highest grade current ledger down to the simplest sheet
holder. It is made right, packed right, priced right, and shipped
promptly on receipt of order. The burden of our Sales De¬
partment does not end when De Luxe goods are placed on
your shelves, but when they are sold to your customer.

The De Luxe advertising campaign is free to you with your
k first stock order. Send for the DE LUXE DEALERS’

PROPOSITION — to-day — and get the right start .3
slk in Loose Leaf. jk

Sacramento and Carroll Avenues

CHICAGO, ILL.

20

THE AMERICAN STATIONER

The American Stationer

ESTABLISHED 1874

DEVOTED TO THE INTERESTS OF THE

Stationery and Fancy Goods Trades

PUBLISHED EVERY SATURDAY

BY THE

LOCKWOOD TRADE JOURNAL COMPANY

150 Nassau Street, New York.

C. H. Jones, President. L. E. Jones, Secretary.
G. W. Jones, Treasurer.

Entered at New York Post Office as second class mall matter

TERMS CP SUBSCRIPTION

One Year. $2 - 00

Six V.onths. I - 00

Three Months. 50

Canada and Foreign Countries per year .... 3 60

Remittances may be made by draft, express or
postal money order, or registered letter.

Telephone Cable Address

4603 Beekman Catchow, New York

new orders were concerned, some manufac¬
turers have refused to sell them, referring
them instead to the jobbing houses that
distributed their goods. The refusal of
the manufacturer to sell the retailer caused
extreme bitterness in cases where the job¬
ber had sold the consumer at the same
prices, or less than the retailer asked.
This encroachment on his legitimate field
angered the retailer, and when the manu¬
facturer would neither chastise the jobber
or give the retailer the benefit of the whole¬
sale price, the ^retailer was mad indeed.
The special enmity of the retailer is, how¬
ever, directed towards the jobber, whom
he accuses of all the commercial crimes on
the-.calendar. j

In view of the undecided claims of each
as to what is their legitimate trade, the

were any such cases the manufacturer
would give a great deal to know abfjm
them, as the bane of their lives is the
ton cutting by retailers of their advert^,
selling prices. As the whole story i s to H
in the correspondence in this issue, there
is no need to here go into all the facts
As will be seen by Mr. Buckley’s answers
to the letters of inquiry sent him, he make!
a distinction between the cases where man¬
ufacturers sold their goods to retailers, the
latter signing a contract to sell at certain
fixed prices. All the cases decided by the
courts, Mr. Buckley says, turned on the
question of these contracts. Because r>
this' fact he contends that the decided cast -
do not affect his opinion that a suit in
equity would be entertained by a court
and an injunction probably granted in
cases where a retailer demoralized the s;.
of a .manufacturer’s product by selling the
same at less than a profit-yielding’price.

Western Publication Office— 431 South Dear¬
born Street, Chicago.

New England Office— 127 Federal Street, Boston.
London C ffice— S. C. Phillips & Co., 47 Cannon St,

THE AMERICAN STATIONER is the pioneer
publication in its field and has long been the Rec¬
ognized Organ of the Stationery and Fancy Goods
Trades of the United States and Canada.

Its bona-fide circulation is more than
twice as large as that of any other
stationers 9 journal in the United States.

The American-Hawaiian Paper and Sup¬
ply Company, Honolulu, writes: “Your pub¬
lications are essential to our business. We
are over 5,000 miles from the market, still
they keep us in touch with matters.”

CO-OPERATION

On the first reading page of this issue
we publish a communication from a West¬
ern dealer in which he calls attention to
the aid in selling his goods which he re¬
ceives from manufacturers, as compared
with the shabby treatment accorded their
customers by the jobbers This complaint
brings up an old question, that of selling
direct, which has been the cause of con¬
siderable disturbances in the trade for the
past few years.

As is Avell known, both the retailer and
the jobber, have complained that the manu¬
facturer has sold trade that each claimed
as his own. The special grievance of the
retailer, however, against the manufac¬
turer has heretofore been that the maker
of staple articles would not sell the retailer
at all, as by doing so he would alienate the
jobbers, with whom he had made arrange¬
ments to supply the trade. Even when re¬
tailers combined their purchases 1 and there¬
fore became of wholesale size as far as

letter from the Western stationer is of in¬
terest, as perhaps indicating a change of
affection on the part of the manufacturer,
which, in this instance at least, is much ap¬
preciated by the new love. There is cer¬
tainly food for thought for the jobber in
this communication, as it foreshadows evil
consequences for him should the manufac¬
turers put some of their great resources at
the service of the retailer, supplying him
with business literature, window cards and
window trimmers, all of which aids to
sales have come into use with the awaken¬
ing of the manufacturers to the benefits of
publicity.

Without further comment we commend
to our readers what the Western dealer
has to say on the question.

PRICE-CUTTERS

That great interest is taken in our legal
articles, written by Elton J. Buckley, was
amply demonstrated last week when that
gentleman ventured an opinion that was a
variance with all recent legal decisions on
the question of whether a manufacturer
could dictate selling prices to the retailers.
The decisions referred to all held that a
manufacturer of unpatented articles could
not control the selling price of the retailer,
he having lost control of his goods the
moment he sold them to the distributor
(retailer).

As this is one of the vital questions af¬
fecting the stationery trade, we were not
surprised at the inquiries that came in for
Mr. Buckley’s authority for his opinion.
Naturally, the trade concluded that this
opinion was based on some decided cases
about which they had not' heard. If there

vV "• i.v ; -A.'". ’ V>'** ! *"

ROUNDABOUTS.

BY THE TRADE LOUNGER.

Speaking of his change of base, from
Fulton to Van Dam street, New York,
Hampden Hoge told a little secret that is
not without interest.

“I wouldn’t tell anybody alse,” said he,
“but I know you won’t give it away. The
fact is that Merckle and Williamson gave
me the job because I am a chauffeur of
renown, having had three cars and no
■deaths. When I get that new ink bottle
auto that they promised me, I am going
to name it the “Dixie No. 4,” as I am go¬
ing to put it in motorboat Dixie’s speed
class. It’s going to be made so that I can
| carry a surplus supply of gasoline in the
big ink bottle. Then when the weather is
fine I can take vacation spins all over the
suburbs. There is, however; just one thing
about this new job that worries me, and
that is the fact that nothing was said about
repairs. Of course, I like it if the company
will pay for the repairs, but if it’s the other
way then I’ll go broke in a few weeks.
I’ve had three cars, so I know what I’d be
up against. I must see about that right

way, ’

The ink-bottle car referred to by Mr.
oge has become one of the familiar no\
ties in auto construction in New ^orK
ity. It consists of a mammoth bottle ot
ik placed upright just back of the drive 5
;at. The car is painted red, with ttie
ame of the Thaddeus Davids Company
ad its products appearing on it in \ariou
laces. The car was one of the fi«t au °

uilt for . business purposes, of which

ody construction was in imitation 0
wtlers’ products or followed the shap,^
r hich they were packed. 1
ompany adopted the ink bottle as 1 s
ess sign,” and as a result of the W*
faracter of the late “Steve” Buckha ^

Bottle Car” was known to

ttie car was .. , ,

irkers and did much to advertise
jducts of the Thaddeus Davids Comp •

November 25, 1911.

the AMERICAN STATIONER

21

TRADE ACTIVE

Mr. \\ right will leave the city this morn¬
ing for a Southern trip, but before doing
so will send out a letter to the minority
of firms who have not yet responded, urg¬
ing either an acceptance or a rejection by
December 1. At this time he expects to
return to the city and he will then, after a
conference, fix the time of meeting. “The
results of the letters which thus far have
been received,” said Mr. Wright this even¬
ing, “assure the success of the movement.

to urge organizations in Louisville, Atlanta
and Savannah. At the latter city he ex¬
pects to eat his Thanksgiving Day dinner
and witness the auto races.

TRADE CONTINUES ACTIVE.

Local trade continues to be uninterrupt¬
edly active. The Thanksgiving Day novelty
trade is, of course, the matter of immediate
moment, but behind is the holiday season,
with indications from advance buying of a
very satisfactory market. It has been noted
during the week that there is coming a
gradual easing up of the conservatism of
the retailers in placing orders.

The George E. Mousley sales force was
supplemented during the week by George
Roehl, who for thirteen years has been
with the import toy and fancy goods house
of William C. Schoeneman & Co., Straw¬
berry street. Mr. Roehl will probably go
on the road. Additions also have been
made to the inside force, and night work
has just begun.

William B. Snyder, of the White & Wyck-
off Manufacturing Company, called on the
trade during the week.

Major Bardenheuer, of the American Pad
& Paper Company, made the rounds last
week.

William P. Binker, well known in the
trade, has now so far recovered from the
major operation he recently underwent as
to be able to visit his associates. He will
be ready to resume business in a few weeks.

Charles Banta, of Jhe American Pape-
terie Company, and R. W. Weissenborn,
of the American Lead Pencil Company,
were other visitors. E. A. Ashley, of the
Japanese Tissue Mills, will be here before
the week ends.

Ernest L. Tustin. secretary of the Will¬
iam H. Hoskins Company and Recorder of

Philadelphia Stationers Find Conditions
Good— Conservatism Disappearing—En¬
gravers to Organize—Personal Mention.

(From Our Regular Correspondent.)
Philadelphia, November 21. — The week’s
developments in the movement to organize
the engraving and embossing trade into an

INTERIOR VIEW OF THE STORE OF E. FRANK WINFIELD, GRAND JUNCTION, COLO.

(See Page 3.)

Philadelphia will organize, and I am hope¬
ful with practically all in the trade as
members.”

The Wright firm recently became affiliated

association have been such that the suc¬
cess of the project is now assured. The
first meeting of those interested will be
held early in December, the date being still
held open in order to accommodate the
largest number, and at that time Philadel¬
phia will establish an engraving trade asso¬
ciation and will become affiliated with the
national body. The encouraging news was
received during the week that Boston has
just organized, and through Philadelphia in¬
fluence it is expected shortly to have organ¬
izations established in Louisville, Atlanta
and Savannah.

FIRMS THAT WILL JOIN.

Up to this evening there had been sent
out by E. A. Wright, Jr., who is agitating
organization, thirty-five letters of invita¬
tion to engraving firms to participate in
the movement. There have been received
in reply eighteen letters, of which seven¬
teen contained declarations of intention to
join the organization. Among these are
such firms as the Wright Company, the
William H. Hoskins Company, Dreka &
Co., James McCarthy, Stewart Steen,
Thomas J. Beckman, the Wanamaker Store,
social engraving department; the Dittmar
Engraving Company and Bond & Co.
Williams & Marcus expressed the opinion
that they saw nothing to gain by joining
the proposed association.

CRANE & PIKE CO. WINDOW DISPLAY IN STORE OF E. FRANK WINFIELD,
GRAND JUNCTION, COLO. (See Page 3.)

ational Association, and it is I Deeds-eleqt, will assume office on the first
5 purpose on his Southern trip ! Monday^ of December. E: R. G.

AN EATON

22

THE AMERICAN STATIONER

BIG HOLIDAY TRADE

Boston Stationers Are Confident that This
Year's Holiday Business Will Beat the
Record—News of the Week.

New England Office, The American Stationer,

127 Federal St., Boston, November 21, 1911.

The nearer the approach of the real holi¬
day business season, the more apparent it
becomes that this year is going to be an
exceptionally good one among the stationery
trade. Not only are these indications among
the local dealers true, but are evidenced by
the influx of suburban buyers who are flock¬
ing here at the last moment to have their
holiday needs taken care of. What little
doubt existed among the jobbing trade a
week ago as to belated business clearing
up the stocks on hand, has been completely
removed by the business of the past week.
It now appears very doubtful if there will
be any leftover stock when the final cur¬
tain is rung down on the 1911 holiday de¬
liveries.

STAPLES IN GOOD DEMAND.

One of the best bits of evidences that
conditions are good is the demand for
staple lines, as one manufacturer who has
just made the rounds of his eastern cus¬
tomers, stated: “I am several thousand
dollars ahead on my fall business this year
and despite the faultfinding in some sec¬
tions in the East, this indicates to me that
general business is good, otherwise why
should there be such a call for my staple
lines? If it were novelties for holiday trade
which I was manufacturing I would not be
surprised at my increase in sales regardless
of the sentiment among stationers of sec¬
tions of the East.”

made their appearance and their ranks are
being largely added to every day through
the movement among the merchants to in¬
fluence the public to buy their holiday needs
now rather than during the last weeks of
the season. The demand for holiday books
is already making its appearance by the
increasing business among the book de¬
partments. Blank books, diaries, leather
and brass goods are receiving their share
of the demand, while some of the depart¬
ment stores have been making a special fea¬
ture of social stationery with good results
in the sale of large quantities of fancy box
papers.

ITINERANT MERCHANTS A PEST.

There appears here about this time every
year a class of men known as itinerant
merchants who set up shop in doorways,
alleys or where it is possible to hire a small
vacant store. These parties, without any
responsibility to anyone other than the
landlord, worm their way into the graces
of the purchasing public by offering sup¬
posedly standard articles of merchandise at
prices many times below the cost of manu¬
facture, provided they were standard goods.
It has been a number of times agitated
among the merchants of this section to have
some action taken whereby these itinerants
would be forced to post a bond to protect
the public against their fraudulent practice
or in some way make them so amenable to
the law that they would be discouraged in
locating here. Talk is now rife that the
local stationers will take hold of this sub¬
ject and with the assistance of the Boston
Chamber of Commerce bring the matter to
a focus so that irresponsible individuals will
be prohibited from further administering
fraud on an unsuspecting public.

George E. Gile, of the firm of Herbert

was here for ten days as a guest of G j.
Malcolm, general manager of F. S. Web
ster Co., and visited many points of interest
around Boston. He left last Monday with
Mr. Malcolm for New York, Washington
and Philadelphia, intending to sail for Lo n
don from New York on last Wednesday

F. KABUS CONGRATULATED BY THE TRADE

F. Kabus, of the Kabus Rubber Co., of
New York, was here during the past week
calling on the members of the local trade,
who congratulated him on his starting in
business for himself.

An interesting fact is that the John A.
Lowell Bank Note Co., of this city, printed
all the tickets used in the football game-
played this year at Harvard. When one
considers that over two hundred thousand
tickets have been used and that the tickets
for each game are of a different character,
and the further fact that there has been no
reported attempt at counterfeiting, it cer¬
tainly has been a most remarkable piece of
work.

BOWLING LEAGUE STANDING.

The following is the standing of the Bos¬
ton Stationers’ Bowling League up to and
including November 18:

Pin-

Won. Lost. fall.
Adams, Cushing & Foster. 20 4 7630

Samuel Ward . 19 5 7702

Carter’s Ink Co. 13 11 7419

Thorp & Martin Co. 12 12 7278

Barry, Beale & Co. 11 13 7268

Thos. Groom Co. 10 14 7320

Wm. M. L. McAdams.... 9 15 7106

New England News. 2 22 5862

Harry J. Fink, representing Louis Fink,
of New York, dealer in loose leaf devices
and stationery specialties, spent several
days of the past week visiting the local

EARLY SHOPPERS ARE OUT IN FORCE.

The early holiday shoppers have already

Johnson & Co., of London, England, who
are London agents for F. S. Webster Co., |

(Continued on page 24.)

ONCE TRIED — ALWAYS USED

Satisfied and happy customers are the most valuable assets to your
business, and that is just what the Acme Lumber

Crayon will give you

STRONGER .-. BETTER .-. CHEAPER

USED IN MANY OF THE LARGEST LUMBER CAMPS AND MILLS IN THE COUNTRY

GET SAMPLES AND SUBMIT THEM TO POUR CUSTOMERS

THE AMERICAN CRAYON COMPANY

SANDUSKY, OHIO AND WALTHAM, MASS.

November 25, 1911.

THE AMERICAN STATIONER

23

The Paper with Distinction and Daintiness
is always a Custom-maker for the Dealer

Here is a letter which we have received from a woman who has used
KEITH PAPER.

Keyser, W. Va.

AMERICAN PAPETERIE COMPANY,

Albany, N. Y.

Gentlemen:

Just received to-day your sample box of writing paper, and I cannot resist telling
you that it is the best paper I have ever used.

I always use good paper, for I think no one can write a letter on coarse,
scratchy paper.

It is with a feeling of pride that I mail this afternoon four letters written on your
paper , for I know they carry with them an air of distinction and daintiness that will
be admired and appreciated when received.

In the future I shall use KEITH’S PURITY LAWN, and if I cannot procure it
here I will write you.

Thanking you for the paper, I am,

Respectfully yours,

( signed ) --———

The best way to please your customers and build up your stationery
business is to carry KEITH’S PAPERS, because discriminating women
desire it. This paper has been widely advertised in the Saturday Evening
Post. Write for samples.

Albany, N. Y.

American Papeterie Company

Quincy, Ill.

THE ORIGINAL
NON-LEAKABLE

FOUNTAIN

fi

tneyll bring customers to your store

If You Carry a Good Thing, Let the Public Know It—

place it where people can see it and keepjtin front of them all the time.fa, as Arthur
Brisbane, the famous newspaper editor, says. There is great power in Repetition, - Repetition

is Reputation.” . _ , , ,

Practically every man and woman is a possible fountain pen customer. Every man or woman who ever looks
rracticaliy every man i magazine is familiar with the name Moore s Non-Leakable, and most

through the advertising pag s P You can make capital out of the Moore’s reputation by displaying

of them are well acquainted with ita.merits ^ continuaUy ^ them _ and where the power of repetition will

have its effec't^Moore’s will not only make your store known for carrying the kind of goods that people want,
but it will actually bring customers to your store.

ahamq riKHINfi & FOSTER, 168 Devonshire Street, Boston, Mass.
ADAMS, CUMillNU & ™„ ts for American fountain pen co.

Ht.i nmnn nniiiniininimininniiiunniminu m^ij ^ ■

24

THE AMERICAN STATIONER

ADVICE TO SALESMEN.

Be a Good Listener—Be Accurate—Avoid
Carelessness in Correspondence—Culti¬
vate a Good Memory—Know Catalogue.

Very few salesmen realize the value, in
salesmanship of good listening, says a
writer in the Hardware Reporter. Inexpe¬
rienced salesmen seem to think they must
do all the talking. They interrupt the cus¬
tomer. They break into his conversation.
This is a serious mistake. The man who
listens has an opportunity to think. One
of the first points in good salesmanship is
to get the mental attitude of the customer,
to catch step with his line of thought, to
find out exactly what he wants and just
what he dislikes. Some of the best sales¬
men I have ever known have been appar¬
ently quiet men. They were not voluble
talkers, but they were invariably good lis¬
teners and keen observers, and when they
did talk they talked to the point.

My advice as an old salesman to young
men just starting on the road—and the
time is approaching with the beginning of
the new year when a whole flock of new
salesmen will try their wings—is to ob¬
serve carefully, listen eloquently; in a word,
study your customer and get him sized up
properly before you talk too much. As a
rule, older merchants are unfavorably im¬
pressed by young salesmen who have the
manner of being “fresh,” pert and unduly
talkative.

CAREFUL ATTENTION TO LETTERS.

Another weakness of many salesmen—
for which there is really no good excuse—
is their carelessness in answering promptly
letters from their house. Most houses ask
the salesmen to answer letters on the front
or back of the original letter. This should
invariably be done when it is not neces¬
sary to keep the original as a matter of
record. A salesman by putting his cata¬
logue on his lap and using it as a desk can
answer most of his letters on the train be¬
tween stations.

Then a salesman should form the habit
of reading letters carefully. It is a fault
of most salesmen that they are careless
readers. They do not concentrate their
minds on the letter. They overlook im¬
portant points. Such a habit leads not only
to many errors and much trouble in con¬
ducting business, but it is an exceedingly
bad thing for the salesman himself, because
he drifts into the mental habit of inatten¬
tion. He allows himself to be careless.
He is not getting accurate, efficient work
out of his own mind. This indifference
and carelessness become customary with
f him. He grows careless in his own affairs.
He does not get facts straight in his mind.
He does not remember names and dates.
, Instead of having a clear, definite and
; clean-cut memory, he soon develops a poor,
musty, murky, think-tank. No young man
who expects to make his mark in the world

or to earn the best comforts of life can
afford to fall into such a rut.

Put it down as a maxim “that accuracy
is the basis of all good business” No busi¬
ness man can afford to be inaccurate even
in the smallest things. This is not on ac¬
count of the value of some little transac¬
tions, but because a good business man
will not allow himself to fall into such
habits. As you rise in the world and
come in contact with the more prominent
men in business—men who have climbed
to the top in the industrial world and in
finance—you will find that they are exceed¬
ingly keen and accurate in very small mat¬
ters. This has been impressed upon me
in my contact with successful men. Bank
directors, for instance, remember not only
the names of men but also their initials,
and when men are discussed at board meet¬
ings of the bank it is surprising the small
things that some of the millionaires around
the board have a habit of remembering.
Details that many young salesmen would
not consider of the slightest importance a
prominent financier would immediately note
and take advantage of.

Often in traveling you will ask a sales¬
man, “Who is that man you bowed to?”
The answer is: “Oh, I don’t remember his
name. He is just some fellow I have met.”
This is mental carelessness. If you have
met the man you should know his name
and who he is. You should make this your
business. You cannot tell when knowing
this man’s name and greeting him by his
name may be of great advantage to you.

Some salesmen call month after month
and year after year and sell goods in a
certain store without ever learning the
names of the clerks in the store. This,
again, is mental laziness. They could learn
and remember these names if they tried, but
it is too much trouble to try. “What!” I
can hear a salesman say, “do you expect
me to know the names of all the clerks
in all the stores on my territory?” “Cer¬
tainly,” I answer. And you could do it
without difficulty if you had formed the
habit years ago of training your mind to
do just such things, but as you passed up
all mental effort of this kind day by day
you are now not mentally equipped to do
it—the job is too big for you.

RELYING TOO MUCH ON THE CATALOGUE.

The same thing is true in learning the
talking-points on your goods and the prices
on your line. Some salesmen are com¬
pelled to refer to their catalogue for every
price. They cannot write up an order with¬
out referring to the catalogue for numbers
and sizes of goods. They depend upon
their catalogues instead of training their
memories. I remember on one occasion
in Mississippi the salesmen of several job¬
bers were trying to sell a new stock of
goods. The merchant asked them prices.
All the salesmen but one referred to their
catalogues on every price. This one man
quoted prices off-hand. His prices were
about the same as those of the other sales¬

men, but the merhcant bought the new < Ulfy
of him because he was impressed with •'
fact that this salesman understood his b<
ness better than the others did theirs

BIG HOLIDAY TRADE

(Continued from page 22.)

trade and other dealers in suburban sec¬
tions.

V. W. Williamson, representing Thad-
deus Davids Co., of New York, was here
yesterday booking orders with the local
dealers and expects to clean up quite a line
of business while in this vicinity.

W. H. Steele, representing the Sanford
Manufacturing Co., of Chicago, made his
periodical visit to the local field during the
past week and as usual was beaming with
an optimistic sentiment on the question of
future business.

Messrs. Teller & Peterson, representing
the S. S. Stafford Co., Inc., of New York,
made the rounds of the local trade in pairs
during the last of the past week.

Sam Hodges, for many years with George
F. King, and for the past few years with
Adams, Cushing & Foster, is now asso¬
ciated with Hooper, Lewis & Co. Mr.
Hodges is one of the old guard of stationery
salesmen in this section and is well known
by the members of the trade of this vicinity.

Among the traveling men to visit the
trade during the past week were John A.
Sherman, of the Sherman Envelope Co.;
W. H. Nelson, representing the Whitcomb
Envelope Co.; Charles E. Banta, represent¬
ing the Eastern Tablet Co.; Mr. Crowley,
representing Smith Tablet Co.; J. W.
Parker, representing the American Photo
Color Co., of New York, and W. D. Shat-
tuck, representing Parker, Stearns Co., of
New York.

Among the recent applications for mem¬
bership in the Boston Stationers’ Associa¬
tion were William Frost, of Thomas Groom
& Co.; Henry Dix, of Dix & Comer; E. H.
Bush, of the Old Berkshire Mills Co., and
F. W. Vaughn, of Vaughn & Upton Co.

A. A. Tanyane.

Whiting’s Egyptian No. 5.

This new up-to-date size in correspond¬
ence papers is just the thing for business
men, it being a little longer than the regu¬
lar sizes and somewhat narrower. An ob¬
long envelope is made to go with the new
sheet. This style can be supplied the trade
in any Whiting paper, but the Whiting
Paper Company recommends its
linen and bond papers as especially suit
able. The Egyptian No. 5 is selling re¬
markably well, it being a departure from
the conventional, which adds dignity
commercial correspondence.

Readers of The Stationer are invited »
send in questions relating to their i'- 1
—We will try to answer them.

November 25, 1911.

THE AMERICAN STATIONER

“DO IT NOW”

Send your order before the
freezing weather sets it for

BARNES NATIONAL INKS
AND MUCILAGE

“Quality” The Best

BLUE-BLACK WRITING FLUID

Copying— Combined Jet Black, Carmine, Violet,
Red, Blue and Green

BARNES FOUNTAIN PEN FLUID

Put up to retail in 5 and 10c bottles

WRITE FOR PRICE LIST

Barnes National Ink Co.

222 N. 5th Street, Philadelphia, Pa.
New York Agency, 305 West 43rd St.

“Pacific Coast Agency”

H. S. Crocker Co., San Francisco, Cal.

I A

For Kindergarten, Marking
and Checking.

“DUREI^”

Hard Pressed for Pastel
Effects.

“ CRAYOLA”

For General Color Work,
Stenciling, Arts and Crafts.

“ AN-DU-SEPTIC *»

Dustless White and
Colored Chalks.

Samples furnished upon
application.

BINNEY & SMITH CO.

81-83 Fulton St., Now York

////

I

W/

If the decision between the best and second best
papers for business correspondence is the choice
between a first and a second class impression of a
firm, your customers should be shown

Strathmore

Parchment

It is not difficult to convince one that “Strathmore Qual¬
ity” will reflect credit on his business ideals.

Write for the Strathmore Parchment Text Book. It
will show you why—if you don't already know, and you
can show him.

The “Strathmore Quality”
Typewriter Papers and Manuscript
Covers

range from Strathmore Deed and Strathmore Parchment
down, comprising ten grades of various surfaces and thick¬
nesses. Also two grades of Manuscript covers. Write for
the sample book. It contains the line you can’t afford to
be without.

Strathmore Paper Company

Mittineague, Mass., U. S. A.

Successors to

Mittineague Paper Company

WE OFFER TO THE TRADE

PURE RUBBER BANDS

Made of the finest Beni Bolivian Fine Para
Rubber, guaranteed for 5 years, at the right price.

Write for samples and quotations.

KABUS RUBBER COMPANY, 44-60 E. 23d Street, New YorK

26

THE AMERICAN STATIONER

POST CARD WORLD

Christmas and New Year’s Cards

In its supplement to its Post Card Cata¬
logue the American News Company, 9-15
Park place, New York, has listed and
briefly described a beautiful assortment of
Christmas and New Year’s cards. Sta¬
tioners should certainly see these cards as
they are exceptionally fine.

Styles 1957 and 1974 contain 100 designs,
each card bearing the date, “December 25,
Christmas Day,” which is placed in a circle
in the top. This line has an exceptionally
large variety of subjects and has special

I tuisf) a Pen> ffltxxy Cftrfettnag to |

you anb all tfje otfrcrg inpour fjome,

lotie a hfr Contentment

anb Joflitp tbaTCbngtmasitibc can

[impart be tmtfj you all

value, as it represents a combination of the
outputs of large American factories.

Styles 1975 and 1987 includes 75 designs,
all typical of the New Year.

Style 2114 is a New Year real gelatine
post card* There are 30 designs in this
assortment. As the cards were all im¬
ported, new stocks can be delivered when
the line is broken. Stationers should, there¬
fore, order quickly in order to get a full
assortment. These cards are of rare
beauty.

Style Nos. A-366 and 1215 are Xmas
motto post cards, and contain thirty de¬
signs. They are made of heavy cardboard
and contain appropriate Christmas senti¬
ments.

Style 2005 is a combination Xmas and
New Year motto post card. For high-

class workmanship these cards cannot be
surpassed. They are works of art.

Style No. 1224 are real steel die cards in
24 designs. This card is made only in

1825 THE BEST 1911

EIGHTY-SIX YEARS

ago Davids’ Inks were noted for their excellence, but we have
progressed; our labor is more skilled, our plant modern,
the equipment up-to-date. These all make for perfection—
a better product—

DAVID’S SIGNATURE INK DE LUXE

INKil-

M* lliiiiafcll fc jMw iiil ft 'jiidlllildP 1

I ; 1 ! i^AiMiiisIdi tof 1 1!

kwf ml'.!'. lHuMKHnaHrUilitl lit

- HWS FREELY AHD NEVER cues

Buy from a house where quality advancement has been
featured. It is good business to do so.

THADDEUS DAVIDS CO.,95-7 VanBamSt.,N.Y.

Inks, Mucilage, Paste, Sealing Wax, Etc.

OLDEST INK HOUSE IN THE COUNTRY.

Franklin Paper Co.,

HOLYOKE, MASS.

Manufacturers of
INDEX BRISTOLS, WHITE BRISTOL
BLANKS, Etc.

Germany. The designs and embossing an-
very delicate and dainty. They are j U q
the cards for the better class of trade.

Style No. A-613 is a unique card that
should have a big sale. It has the holly
and holly berries embossied in odd and
interesting designs.

Style No. 1417-22 comes in Xmas and
New Year assorted air brush post card'
The cards are all of approved American
design, but have all been made in America.

Style No. 1163 is known as the Ario
Xmas post card. “The cute little scenes,”
says the publisher, “which the artists have
woven into the designs on these cards give
them a distinct and beautiful effect.”

Among the other styles are Xmas and
New Year leaflets, which have a little
leaflet, fastened with a ribbon and opens up

showing a neat Xmas message; real gela¬
tine and real gold cards, which are excep¬
tionally beautiful; imported cards with silk
centers; steel die New Year post cards, and
many numbers in high-priced fancy Xmas
and New Year post cards.

As stated above, the trade will miss
something of exceptional beauty and of
special value if they fail to see a stock of
these cards. Many of the cards come in
transparent glassine tissue envelopes.

N.Y. Silicate BookSlate Co.

20-22-24 Vesey St., New York.

Used in all the public schooli of
New York for thirty-six years,and
most all the Boards of Education
In the principal cities. Send for
illustrated catalogue, 40th edition,
onSilicate wall, roll and revolving
blackboards, slated cloth, black
diamond slati ng,book slates, eras

ers.cray ns, crayon boldcrs.easels,
blackboard plate in slabs .dividers,
pointers, stone slate Uackboard*. 1
etc. Manufactured only by the

NEW YORK SlllCATE lOOKSUTECOL
20-22-24 Vesey Street, NEW tukh

Factory ^

Silicate Book Slate w

631-633 Monroe St., Corner 7th St., Ho

November 25, 1911

FANCY GOODS

Selected lines of Fancy Goods specially
adapted to the Stationery trade

A. L. SALOMON & COMPANY

Wholesale Stationers

Aluminoid Pens

345-7 BROADWAY, NEW YORK

MAXIM

Antiseptic
Telephone
Mouth Piece

MAXIM TELEPHONE MOUTH PIECES
MAXIM CHECK STUB HOLDERS
MAXIM MOISTENERS

Now Manufactured by

Frank A. Weeks Mfg. Co. 93 'S"v. ST

HARD LUCK, BUT

Expressions of sympathy did not prevent
the loss of the pen, and yet the man with

THE MODERN “B” PEN AND PENCIL CLIP

shows how easy it is to prevent a similar occurence. This same thing is happening every
day and every day you are losing business if you do not handle and push this popular clip.

Made in three finishes, Nickel, Gilt and Gun Metal. Packed three dozen in easel box on
display card. $3.00 per gross to dealers and worth it. See that your stock is complete.

THE HOGE MFG. CO., - - 106-8 Fulton Street, New York

Also “MODERN B” Thumb Tacks, Modern Gem Paper Clips, Etc.

IT’S THE “WEARING QUALITY” SERVICE

That Makes Our Playing Cards Most Popular

The American Playing Card Co.’s products have the proper slip, perfect

finish and elasticity, that makes dealing satisfactory and the evening a pleasure.

We manufacture all grades—from a cheap Steamboat to a fine illuminated
back card in four and five colors. Have a large and varied assortment of designs

to select from. .

Closely associated with one of the largest and best known paper mills in the

country, our special stock is grade for grade unequaled by any other manufacturer

Samples and prices on application. C

THE AMERICAN PLAYING CARD CO., Kalamazoo, Mich., U. S. A.

UNION ENVELOPE COMPANY

Makers of DUPLEX CHURCH COLLECTION ENVELOPES

Makers of All Kinds of Envelopes

LET US SUBMIT QUOTATIONS. RI

28

THE AMERICAN STATIONER

A Very Unique Window Display.

Herewith is shown a picture of a win¬
dow display arranged by the Riverside
Printing Company, of Port Huron, Mich.,
large publishers, printers, blank book man¬
ufacturers and office suppliers of that city.

A Sample of Good Advertising.

The letter printed below, together with
the advertising matter enclosed, are re¬
spectfully referred to the readers of The
Stationer, because of suggestions they
contain for profitable advertising:

INDEBTED TO “THE STATIONER.”

'‘American Stationer, New York.

‘'Gentlemen : We enclose an advertising
medium which we think one of the best
we have ever used, and shall be pleased to
have you publish same. We see that one
of these enclosures is in every package
that goes out, and, as you will notice, this
also advertises our leading brand of paper,
we “kill two birds with one stone.”

“We trust this may be of some benefit
to other dealers, as we have secured so
many valuable suggestions and ideas of
others through your most valuable publi¬
cation, The American Stationer.

“Yours truly,

(Signed) “Abram Book Company.

“November 18, 1911.”

OUR APPRECIATION.

We are pleased to be favored with your
patronage today, and trust that everything
will prove satisfactory. If for any reason
you are not pleased with your purchase,
we trust you will report the matter, either
personally or by phone, that the mistake
may be adjusted.

our ambition.

Is, by earnest endeavor, to make this store
one in which our people may justly take
pride. To accomplish this we must have
your patronage.

We will strive to merit it by serving you
well.

Yours respectfully,

Abram Book Company.

and the hand pointer one of. the special
hand window pasters, also prepared by
the Waterman people.

The company’s window display illus¬
trated in this cut was rather a unique one,
which created considerable local attention.
It was strong by virtue of its simplicity.
There was just the pen suspended by in¬
visible .strings and hanging free in the air.
Beneath the pen point was a large sheet
of paper with the word “Riverside” finely

WANT© AND TOR SftLE,

263 Fifth Avenue
Cor. 29th Street
NEW YORK

D ainty and
ifferent

Greeting Cards

in envelopes for

Xmas and All Seasons

F OR RENT— Part of first floor for sample room.

Very desirable Broadway location for oui
town manufacturer of stationery or fancy g
low rent to one in Kindred line from Febru_y
National Papeterie Co., 425 Broadway, New

No Press No Water No Brash

Any Ink Any Pen Any Paper

Many of your customers would find

THIS BILL BOOK A REAL TIME SAVER.
TROUBLE SAVER AND MONEY SAVER

anting for bill and copy in bound book a real record.

Write -»s today for price list and circular mattes.

Samples sent on request

Special for 1912

Stationer.

manufac-

Valentine Cards

Hurds Royal Red Stock I $ 3 . 0 (

St. Patrick Cards per 10<

Hurds Royal Green Stock
The kind we have made so popular

GENT WANTED to sell on commission
turer’s line of high grade tablet
E>ers, papeteries, note and compositi
dally adapted to the large retail trade,
blet, care American Stationer.__

stationers
,f die cut
America”

278 Douglas Street. Brooklyn, N. Y.

November 25, 1911.

THE AMERICAN STATIONER

29

ST. LOUIS, MO.

BALTIMORE, MD

F. WEBER & CO.

1125 Chestnut Street, PHILADELPHIA, PA

Manufacturers, Importers and Dealers in

ARTISTS’ MATERIALS AND
DRAUGHTSMEN’S SUPPLIES

We have made up for the HOLIDAY SEASON a ^
large assortment of Outfits in neat and attractive boxes, mak- fc rf .

ing useful and acceptable CHRISTMAS PRESENTS
and comprising the following Outfits :

Oil Color Outfits - $1.50, $2.50, $3.50, $5.00
Students* and Children's Water Color Outfits

Artists’Water Color Outfits - - $1.75, $2.25, $3.50, $5.00, $5.75

China Painting Outfits ..... $5.00, $6.00, $10.00

Stenciling and Tapestry Painting Outfits, $1.00, $2.50, $3.50, $5.50, $7.00
Pyrography Outfits ... $2.00, $2.25, $3.00, $3.75, $4.50, $5.50

Pastel Outfits.$2.00, $3.50, $4.00, $5.00

Modeling Outfits.$1.00, $1.75, $2.25

Mechanical Drawing Outfits - $3.00, $3.75, $4.75

Calendar

Pads

We have just a
few of the various
sizes in stock.

If you need pads,
order now as we
are rapidly closing
out all of our dif-
ferent designs
which we have
carried in four dif¬
ferent sizes.

We also have a
few assortments
left for immediate
delivery, but they
will not last long.

LARGER AND MORE COMPLETE OUTFITS MADE UP TO ORDER

Brass Craft Outfits and Articles for decorating
New PYRO-BRASS Craft Articles
Water Color Paint Boxes of every description
Mathematical Instruments of all qualities

List of “Holiday Suggestions” mailed on request. Liberal discount to the trade.

Modeling Tools, Stencils and Stencil Colors, Brushes, etc. Write for Catalogue of
Artists’ Materials, Vol. 325

HENRY LINDENMEYR & SONS

Our Standard Grades of Flat Writing, Writing Papers, Linens, French Folios,
Fine Thin Papers and Manila Writings are Shown in the Blue Book. Send for it.

PAPER WAREHOUSES 32 iM 20 n Be 3 ekma e n e S, e ree S t treet NEW Y0RK

$5.50 PER 1000

tJUALIIY the same as all our other
high grade products. Every card we
make is an advertisement for us.

FOR THIS REASON Kropp cards
sell rapidly.

YOUR PROFITS ARE BIGGEST

on Quick selling Goods. Therefore, try
Kropp cards and make more money.

SATISFACTION GUARANTEED,

FULL SAMPLE ASSORTMENT

XTbeCbas.lH. (Elliott Co.

v ~fflo.ip hiiadclylna, [pa.,

\\ 1876 //

W/

Made to order from grood Photo, any Size,

QUICK DELIVERY,

UPON REQUEST,

miLU/flUKEE

SINCE 1898,

30

THE AMERICAN STATIONER

MAKING ENVELOPES

It Has Become a Highly Technical Business,
Involving Many Operations—Processes
of Manufacture—Sizes Considered.

An envelope does not look a very for¬
midable manufactured article, but the
various processes of manufacture are many
and highly technical, says a writer in the
Stationery Trades Journal. Of recent
years the adaptation of machinery in many
of the operations has given the manufac¬
turers a speedy and efficient assistance to
cope with the trade requirements. "‘Hand”
methods are slow and costly, and are prac¬
tically reserved for large and special sizes,
and quantities too small to place on a fast
running machine.

The recognized note and letter sizes men¬
tioned in the last issue are stock sizes for
the manufacture of which special machines
are installed, but there are many “out” or
“between” sizes, as they are sometimes
called, that have to be manufactured almost
exclusively by hand. This branch of the
manufacturing business is relatively of even
greater importance than the machine de¬
partment, and requires special aptitude and
skill on the part of the operator. Inci¬
dentally one is tempted to remark that like
many other articles the “hand-made” is the
stronger and better production.

THE SIZES OF ENVELOPES.

NAME.

SIZE.

Foolscap .

Large foolscap ....
Extra large foolscap

Draft .

Large draft .

Prospectus .

Large prospectus ..
Brief .

83/ 4 X 4
9 x 4
9 l A x 4%.

10 x 4$i
liy 2 X 5

11 x 5

12 x 6
14 x 5

The above are generally known as the
long sizes for official purposes.

SQUARE OR BROAD SIZE ENVELOPES.

The square or broad sizes which are so
largely used for books, catalogues, price
lists, heavy enclosures and professional pur¬

poses, are:

name. SIZE -

Foolscap 8vo.. ^ x 4J4

Post 8vo. 7 1 / 2 x ^

Large post 8vo. x 5J4

Medium 8vo. 9 x 6

Extra medium 8vo. 9/s x 6}£

Foolscap 4to . 19 x 7

Post 4to . 9 x 8

Deed . 12 x 9

Large deed . 12 x 10

Foolscap and .

Small post—flat . 15 x 10

Larger sizes than these are not usually
stocked but made to order only.

It is worth while noting that foolscap en¬
velopes are in large demand in ordinary or
envelope shape, but the larger sizes in this
shape are not generally made owing to the
long gumming area required to seal the

opes should be well matured, so that whe:
the shape is cut out they will lay flat f cr
subsequent operations.

Another peculiarity of envelope papers i
that the position of the chain lines in crearr
laids, etc., is immaterial. In consequence of
the angular shape of an envelope the chain
lines may run down or across or at varying
angles without producing any apparent dis¬
figurement, whereas in note papers they
must run parallel to the foreedge.

This applies with even greater force to
watermarks. In note paper the chaining is
made so that the watermark falls in correct
position on the cut sheet. In the envelopes
to match, the watermark may run anywhere,
and in some sizes may escape the envelope
altogether.

One of the problems of the manufacture
is the difficulty of working up a making of
paper so that the separate sizes of flat
paper used for the note and the envelope
shall pan out equally, otherwise the subse¬
quent making may not match in shade.
One or the other may be used up first ac¬
cording to trade demands. The paper-
maker, with all the modern advantages of
chemical analysis, cannot guarantee an ab¬
solute but only a business match.

This explanation will, it is hoped, enable
the stationer to have a little sympathy for
the difficulties of the manufacturer and the
papermaker.

Having decided upon the most economical
size of paper to stock, the next operation
is that of—

CUTTING THE SHAPE.

We have already described two designa¬
tions of envelopes, viz:

(a) Court or square sizes.

(b) Commercial or oblong sizes.

There is another applied to larger en¬
velopes called:

(c) Official and professional sizes.

In dealing with these we come to what
may be termed perhaps the most technical
descriptions known or used in the trade.

For all practical purposes envelopes are
divided into two classes, so that no matter
what the size may be they must come under
the definition of “envelope” shape or “bag”
shape, the essential difference between the
two being that in envelope shape the seal¬
ing flap is placed on the “long” side of the
envelope, while in bag or pocket shape
(both names are generally recognized) the
sealing flap is on the narrow side of the
envelope.

This vital difference is of supreme im¬
portance in the writing of orders, and under
no circumstances should it be omitted.

The only safeguard the buyer has lies in
quoting the maker’s stock number, which
usually designates both sizes and shape; if
this were omitted also, correspondence and
its consequent delay ensue.

THE BAG SHAPE ENVELOPES.

The usual recognized official sizes which
with most manufacturers are in bag shape,
are as follows:

flaps.

In giving the sizes above enumerated it
must again be borne in mind that with the
different wholesale manufacturers the varia¬
tion of area in the size of an envelope sold
under the same title or for the same specific
purpose is most noticeable, although only
differing in fractions of an inch. The
amount of clearance required over and
above the size of the enclosure apparently
affords ample justification for these differ¬
ences, apart from the limitations of me¬
chanical appliances in the several factories.

PROCESSES OF MANUFACTURE.

Within the limits of these articles and
without the means of demonstration, or
further, of technical illustration, it is diffi¬
cult to adequately describe them, but a brief
description will perhaps be interesting to
the stationer.

Paper.—The first thought of the manufac¬
turer is to avoid waste, and almost equally
to avoid carrying too many sizes of flat
paper in stock.

Stock sizes of envelopes and those that
sell in large quantities have special areas of
paper from which they are cut, so that the
cost of paper is reduced to a minimum.
This accounts for the fact that odd sizes
are so much dearer, not necessarily because
manufacture is more costly, but because the
paper does not cut to the same advantage.

It is a desideratum that paper for envel-

This operation has been preceded by
ome anxious thinking and experiments,
fike the laws of the “Medes and Persians,
nee the cutter is made it is unalterable,
'or good or ill a shape is decided upon that
lot only in itself has some artistic merit,
mt has to adapt itself to the mechanical
djustments of the machine on which it is
o be folded.

The first form of envelope was made
rom a square sheet of paper with four cor-
lers cut out with a “chisel” by hand. By
his method a very serviceable low cut en-
relope is produced. This experiment can
:asilv be made: Take a sheet of paper sa..
5 by" 8, fold this over twice triangular way,
hen cut out a little below the center of the
ong edge a “V” shape piece about hat a.
nch deep, open out and crease the our
laps at right angles and the result wi e a
envelope size 5p2 by 5, diamond shape,
reason for cutting below the center is
allow the necessary overlap for the top an -
bottom flaps for sealing purposes.

This method of producing an antique
envelope is followed at the present ^y>
only improvement being that, instea 0
chisel being used a hand appliance cu
the four corners at one operation, m

A very large number of . env ^ ib i e
bound to be cut by hand, as it is
for any one maker to keep in stoc'
(Continued on page 32.)

November 25, 1911.

THE AMERICAN STATIONER

3 :

‘ I

s «**.«•«

Its the Solidhed Display That Sells Tacks

I SoMfrrfOlMmkBoclis I

,

/

• »

l jjy^ v .

'A: <

HAWKES-JACKSON COMPANY, Maker., 38 Murray St., NEW YORK

.-f ***

BIG BARGAINS %.W , L ir d ‘

7,500,000 IMPORTED

POST CARDS and BOOKLETS

Christmas, New Year and Birthday. Over five thousand designs are now being offered to the trade at
prices far below their value by the old reliable firm of

Forty-six Years at
the same stand

Established 1865 JOSEPH KOEHLER, Inc. gfX&SK"*

150 PARK ROW 2 door, from Pearl Street NEW YORK CITY

WE HAVE NO BRANCHES Write for Free Rack Offer Call or send for Catalogue

RWWaiF

■ LX ■ 1 NtM

iisa

i mill
in....

■■■■■I

h|||l

muMi

.-M

In White and Colors

Makes a Fine Soft Mark, Easy to Erase; Clean, Economical,

free from Grit

Packed in Cross, Half-Gross, and Quarter-Gross Lock Comer Wood Boxes, and in Assorted Packages
Manufactured by

THE STANDARD CRAYON MFG. COMPANY

DANVERS, MASS.

S iwViu OJHJU

OcUvfoljO^ vS) rr&J^

cli^OsfiiL T\J

K)Jh,0 hsS^Aj

ACCEPTABLE GIFTS

Unexcelled for Blackboard

*a duuy -tUr

/M- tjccd. fcr- e££

MADE ONLY BY

KIGGINS & TOOKER CO.

35-37 PARK PLACE, N. Y.

32

THE AMERICAN STATIONER

DISCOUNTS CUT PRICES

In the Book Trade Large Discounts Have

Had the Effect of Increasing Cuts in
Prices—Net Price System Best.

It is now generally appreciated that a re¬
tail bookstore cannot be run on sound busi¬
ness principles at a margin much less than
25 per cent, on actual sales, if indeed this
estimate is not too low. Dealing with this
question editorially, the Publishers’ Weekly
says :

“Even the department store book depart¬
ments, if they keep up anything like the full
stock of the special bookstore, must face a
similar disproportionate cost for this par¬
ticular department, in addition to a fair
allotment of general overhead charges. In
the old days of high retail prices and ex¬
cessive discounts, when cut rates were the
rule, all retail dealers in books suffered
from the insufficient actual margin between
the prices which they got and the prices
which they paid. As a result of bitter ex¬
perience in the demoralization in the retail
trade and the lack of profit in the depart¬
ment bookstores, the net price system came
about and saved the day and the trade. The
net system worked so well that there came
general pressure from the retail trade upon
the publishers to make fiction net, and
within the past year this demand has been
generally complied with.

“The net price system, of course, in¬
volved closer discounts, so close, in fact,
that retailers protested that there was not
enough margin for them to live on.
Whether publishers reduced the prices of
net books or in some instances offset the
increased cost of manufacturing books by
holding to the former price, there was no
surplus profit left for the publishers them¬
selves beyond normal return. But a number
of houses, in association with W. B. Clarke,
urged the publishers to make larger dis¬
counts, especially for quantity sales, and as
far as practicable this request has been
honored by most publishers, in the hope
that sales would thus be stimulated without
demoralization or detriment of the market.

“It is always a natural temptation, how¬
ever, to follow large discounts with cut
prices. We have reason to believe that net
prices, both for general works and for fic¬
tion, have been very generally maintained,
and that the exceptions have been few and
negligible, though now and then we hear
of this or that complaint. Of course, the
temptation is chiefly felt in fiction, which is
held to be the best bait to attract buyers.
Whether or not this is so is a matter for
fair doubt, but the temptation exists. And
it takes a practical shape in a method of
price cutting, which, though quite within
the letter, is quite without the spirit of the
net price system. One well-known house
in a Western city has recently put forth a
catalogue in which the earlier books of
standard authors, exempt from the general
understanding because they have been pub¬
lished more than a year, are offered at cut

rates. The reason for exempting from net
treatment at the end of the stated period
was that retail booksellers might be able
to get rid of slow stock by special prices.
It should not apply to live books of stand¬
ard authors, books which have earned their
vogue and are the most profitable stand-bys
both for publisher and retailer.

“The natural results of so mistaken a
step are threefold. In the first place, such
price cutting is almost sure to be met by
like or larger reductions on the part of
local competitors. Then the publisher
comes to the understanding that his dis¬
counts are unnecessarily large because they
are thrown away, and he finds it wise to
return to closer discounts again. There is
reason for him to do this, particularly on
books of this class, where his large adver¬
tising expenditures have produced their re¬
sult and where he is now entitled to a fair
profit from his investment. Finally, there
is danger that any return to cut rates will
have a general effect on the general market
and bring about a return to the very evils
from which the trade has emerged and
against which the houses in question have
been strong protestants.

“A word to the wise should be sufficient.
Net prices should be maintained on net
books so long as they continue to show life,
and the exemption should be put in practice
only when it is necessary at the end of the
year to put ‘dead’ novels on the bargain
counter. We may add the word of caution
that it is unwise to meet such rate-cutting,
even locally, by other rate cutting; the wise
course is patient and reasonable argument
as to the unwisdom of such a practice.
To start general rate cutting because this
or that brother has proved weak in the
faith is a fundamental mistake which we
trust the trade will not countenance.”

accuracy, it is rather difficult for the op. •
ator to maintain this, as a highly temper,
steel cutter in constant use develop-
“spring” in its passage through the pap r
which produces slight variations between
the top and bottom cuts.

An easy way to tell the difference between
the two methods of cutting is:

Hand cuts follow a straight line.

Machine cuts are shaped or curved.

A stationer can easily make this compari¬
son from his stock goods.

GUMMING THE FLAPS.

This is one of the most technical opera¬
tions in connection with the manufacture of
envelopes, also the one from the public
point of view which affords the user the
greater satisfaction, if the envelope can be
instantly and efficiently sealed. To secure
this desirable result it is almost a truism to
say that too much gum is as bad as too
little. The objective of the manufacturer is
to get the desirable mean; too much gum
makes a film between the two paper sur¬
faces which can be peeled, and consequently
the more easily opened, while too little does
not give the requisite adhesion. That
sufficiency of the adhesive both in strength
and quantity enables the flap when moist¬
ened and sealed to effectively adhere to the
under flaps that they become practically
welded together.

The paper itself is the great obstacle.
Some qualities absorb more gum than
others, and due allowance must be made for
this, especially in engine-sized papers.
Smooth papers take the gum more readily
and evenly, while mill or rough finished
papers require more liberal treatment.
High class papers also require careful hand¬
ling during this operation, owing to the tub
and animal sizing making their surface

MAKING ENVELOPES

(Continued from page 30.)

variation of size and shape that is required.

In order to produce hand cuts as econom¬
ically as possible a very ingenious contriv¬
ance, worked by hand, is used. This is
called a “slide” knife, and consists of four
corner cutters so fixed that they slide paral¬
lel and at right angles to each other upon a
measured bar so as to cut any size envelope
or bag within the compass of their exten¬
sion. These placed upon a pile of work
previously cut to the required area, take out
the corners at one operation by means of a
hand lever or power press.

For stock sizes that are cut by the hun¬
dred thousand or million a shaped, forged
and tempered steel cutter or knife is used.
A pile of paper is placed on the bed of a
punching machine worked by power, and
the required number from a sheet are con¬
secutively punched out. The “blanks,” as
they are then called, are placed in piles
ready for the next operation.

It may be mentioned that while every
effort is made to ensure absolute mechanical

hard, .greasy and slippery.

There are many kinds of adhesives used,
but they may for all practical purposes be
divided into two classes:

(a) Dextrine and starchy mixtures;

(b) Pure gum (arabic).

As long as the method of moistening with
the tongue is in vogue, every care is taken
that no deleterious admixtures are used or
gumming the flaps, while the increasing u.e
of pure gum evinces the desire of the manu
facturer to study the public.

It is a curious fact, however, that, owing
to the transparency of pure gum, it is no
so well liked, as, although it has greater
adhesive properties, it does not mae o
attractive a finish to the flap as its ar t
substitutes. . . A

There are four methods of appy in £
adhesive—two by hand and two by rnecfl
ical power. Those in the trade can
easily distinguish which method is use
a casual examination of an enyeope,
it is somewhat difficult to explain in

waders of The Stationer are invrt^ »
[ in questions relating to their

•11 J_ iror

0 fF| ft,BOTTLERS&NEWSPA pEi!

vSn°dV5

di-BAMY,

BRIGHTEN UP ^FFICE^BANK.

SCHOOL or HOME by using

^ WASHBURNE’S PATENT

PAPER FASTENERS.

SUBS 75,000,000

m^Js'MBe f&L SOLD the past YEAR

should convince YOU of
their SUPERIORITY.

Trade 0. K.Mark

Made of brass, 3 sizes. In brass boxes of 100.

Handsome.Compact.Strong.No Slipping.NEVER?

All stationers. Send 10c for sample box of
assorted sizes. Illustrated booklet free. v®F

The 0. K Mfg. Co.. Syracuse. N. Y. NP I

ISrlr

November 25, 1911.

THE AMERICAN STATIONER

33

12 lb. Pails. 6 oz. Jars.

The reason that Consumers always come back for MORE ot

DAY’S WHITE PASTE

is that they find that it is always smooth and even; that it will not smear; does not mould or
sour; and that it does not crystalize. It is pure white, perfectly neutral and cannot soil
anything it may be used on.

A Perfect Paste for All Paste Uses A

Day’s White Paste has been advertised so jH _ •

extensively by the ^manufacturer, ^and the article

Write for Dealer’s Prices for Full Line paste on the market.

Our prices to dealers will interest you. Write for them.

DIAMOND PASTE CO., 72 Hamilton St., Albany, N. Y.

If it’s Anything in the Line of
Paper for Stationer or Printer

WE HAVE IT

CARTER, RICE & CO., Corporation

BOSTON, MASS.

Chas. S. Clark Company

ST. LOUIS, U. S. A.

Devote their entire energy and time to the
production and importation of

Novelties

IN PAPER AND OTHER MATERIALS
FOR THE RETAIL STATIONERY TRADE

20 Years In This Business

Should Qualify to Some Extent

Our newline of Guest Cards, Tally Cards,
Valentine, St. Patrick and Easter Cards is
absolutely the best proposition ever
offered to the Stationery Trade in the
U. S. A.

MANN'S COPYING BOOKS AND PAPER

\ (W ) Established Lines to Meet Every Requirement

Exclusive Agencies Will Be Established

WILLIAM MANN COMPANY, Manufacturers

PHIL ADELPHIA __

LOOKS A $5.00 VALUE Anti-warp desk pads with padded

My $2.50 DDACC HFSkT SFT “moire” backs. Brass or leather
Seven Piece dKAjj OIL 1 corners. Write for prices.

$15.00 Per Doz. $1.35 Each

Each in Carton 12 Set. in Case All Jobber. Carry Then,

F. L. HARDING, 508 Broadway , N. Y. (The Harwood Line)

every loose leaf lies flat when using

THE IMPROVED UNIVERSITY BOOK RING

Open Sidewise e
From A to B -

Closes from
B to A

Patented Nov. 24,1908

OTTO KELLNER, JR.,

It meets every requirement
for the temporary binding of
student’s and stenographer’s
note books, and various loose
leaves. Simple, strong and
t neat. Made in four sizes. No
hi, l K inches diameter, light
■ weight; No. 1, heavy weight,
1 1M inches; No. 2, IK inches
f diameter, light weight; No. 2,
1 7/16 inches diameter, heavy¬
weight. Unjointed ring, IK
nches diameter.

Write for particulars

rticulars Patented Feb. 4,1902

4028 STATE STREET, CHICAGO

SEND for SAMPLE NON-LEAK, SELF-FILLER on APPROVAL

SELF-FILLER

FITTED WITH
14 Kt. No. 2 PEN

33.00
Per Dozen

10 3

FULTON STREET, NEW YORK

duryea c o m p a n y

34 THE AMERICAN STATIONER

Classified Business Directory and Index to AdvertisementsT

All Advertisers are entitled to one insertion under proper heading. Extra insertions, $5.00 Per Annum. Extra Heading., | I04 ,

ART PUBLISHERS.

Chas. S. Clark Co., Victoria Building, St.
Louis, Mo.

Chas. H. Elliott & Co., 17th St. and Lehigh
Ave., Philadelphia, Pa.

Thompson-Smith Co., 263 5th Ave., New York

BLANK BOOKS.

Boorura & Pease Co., 109 Leonard St., New
York .

Gresham Blank Book Co., 316 Hudson St.,
New York .

Kiggins & Tooker Co., 35-37 Park Place, New
York .

J. G. Shaw Blank Book Co., 267 Canal St.,
New York .

BOOK RINGS.

Otto Kellner, Jr., 4028 State St., Chicago-

BRASS DESK SETS.

F. L. H-arding, 508 Broadway, New York-

BRIDGE WHIST SCORE PADS.

Chas. H. Elliott & Co., 17th St. and Lehigh
Ave., Philadelphia, Pa.

CASH BOXES, ETC.

M. Kamenstein, 394 Hudson St., New York..

Merriam Mfg. Co., Durham, Conn.

COIN WRAPPERS.

Detroit Coin Wrapper Co.. Detroit, Mich.

Wm. A. Davis Co., Boston. 7

Thaddeus-Davids Co., 95 Van Dam St., New

York . 26

Chas. M. Higgins & Co., 271 9th St., Brook¬
lyn, N. Y..'... 1 .. 38

INK ERASER.

Miller Bros. Cutlery Co., 309 Broadway, New

LOOSE LEAF SYSTEMS, FILES, ETC.

7 American Playing Card Co., Kalamazoo, Mich. "7
New York Consolidated Card Co., 222-228

!6 West 14th St., New York .

U. S. Playing Card Co., Cincinnati, Ohio.!

18

POSTAL SCALES.

Pelouze Scale & Mfg. Co., 422 E. Ohio St.,
Chicago, Ill. ..

Boorum & Pease Loose Leaf Book Co., 109 E. C. Ivropp & (

Leonard St., New York . 35

Chicago Shipping & Receipt Book Co., Sacra- RUBBER BANDS,
men to Blvd. and Carrol Ave., Chicago. 19

New Standard Loose Leaf Co., SO 4th Are., Bubber Cc

^ , 0 Ivabus Rubber C<

New York . *

POST CARDS, ILLUSTRATED.

Joseph Koehler, 150 Park Row, New York... 31
E. C. Kropp & Co., Milwaukee, Wis. %

Davol Rubber Co., Providence, R. 1 . 17

Ivabus Rubber Co., 44 East 23d St., New York 25

MAILING CARDS.

Thompson & Norris Co., Prince and Concord
Sts., Brooklyn, N. Y. 38

MANIFOLD BOOKS.

S. T. Smith Co., 11 Barclay St., New York.. 36

PAPER FASTENERS.

O. Iv. Mfg. Co., Syracuse, N. Y.:- 33

I PAPER MANUFACTURERS.

SCHOOL SUPPLIES.

A. L. Salomon & Co., 345 Broadway, New

York . 27

Weber-Costello Co., Chicago Heights, Ill. 37

SCRAP BOOKS.

Kiggins & Tooker Co., 35-37 Park Place, New

York . 31

J. G. Shaw Blank Book Co., 267 Canal St.,
New York . 7

SHADE ROLLERS.

Stewart-Hartshorn Co., East Newark, N. J... 37

COPYING BOOKS.

Ditmars-Kendig Co., 278 Douglas Street,

Brooklyn, N. Y.

William Mann & Co., Philadelphia, Pa.

J. G. Shaw Blank Book Co., 267 Canal St.,
New York .

American Crayon Co., Sandusky, Ohio.

Binney & Smith Co., 81-83 Fulton St., New

York .

Standard Crayon Mfg. Co., Danvers, Mass-

DESK PADS.

J. G. Shaw Blank Book Co., 267 Canal St.,

New York .

I. Smigel, 166 William St., New York.

Z. & W. M. Crane, Dalton, Mass. 5 Stewart-Hartshorn Co., East Newark, N. J... 37

Crane Bros., Westfield, Mass. 38

Franklin Paper Co., Holyoke, Mass. 26 SILICATE SLATE.

Mountain Mill Paper Co., Lee, Mass. 17 , ^ « «a «

B. D. Rising Paper Co.. Housatonic, Mass... 39 New York Sihcate Book S!ate C# - 20 VeSC; „

Strathmore Paper Co., Mittineague, Mass- 25

Byron Weston Co., Dalton, Mass. 40

STAPLING MACHINES.

PAPER, WHOLESALE. Acme Staple Co., Camden, N. J. ®

Carter, Rice & Co., Corp., Boston, Mass. 33

Henry Lindenmeyr & Sons, 32-36 Bleecker STATIONERS’ SPECIALTIES.

St., New York. 26 Meyer & Wenthe, 90 Dearborn St., Chicago,

PASTE.

Diamond Paste Co., Albany, N. Y.,

PEN AND PENCIL CLIPS.

Tower Mfg. & Novelty Co., 306 Broadway,

New York . ^

Frank A. Weeks, 93 John St., New York.... 27
Weeks-Numan Co., 39 Park Place, New York 7

Hoge Mfg. Co., Inc., 108 Fulton St., New STATIONERY.

York .. 27 v 23

L. D. Van Valkenburg, Holyoke, Mass. 9 American Papeteiie o., .

Eaton, Crane & Pike Co., Pittsfield, Mass...

’ENCILS. George B. Hurd & Co., 425-427 Broome St., ^

New York .

Joseph Dixon Crucible Co., Jersey City, N. J. 8 Marcus Ward COm n6 39th St., Brooklyn,

Eagle Pencil Co., 377 Broadway, New York.. 36 ‘ ^ ^ ’ .. 10

Eberbard Faber, 200 5th Ave., New York.... 10 Samuel W 'ard Co., 57-63 Franklin St., Bo»toa,

A. W. Faber, Newark, N. J. 9 . *

Mass. ^

>ENS. FOUNTAIN. Whiting Paper Co., 150 Duane St., New lor

B. W. Huebsch, 255 Fifth Ave., New York...
Kiggins & Tooker Co., 35-37 Park Place,
New York ..

DRAWING AND ARTISTS’ MATERIALS.

F. Weber & Co., 1125 Chestnut St., Phila¬
delphia, Pa.

EMBOSSING PRESSES.

lyn, N. Y.

ENVELOPES.

Sherman Envelope Co., Worcester, Mass.
Union Envelope Co., Richmond, Va.

PENS, FOUNTAIN.

American Fountain Pen Co., 168 Devonshire

St., Boston, Mass. 23

D. W. Beaumel & Co., 35 Ann St., New York 10

Duryea Co., 108 Fulton St., New York. 33

Mabie, Todd & Co., 17 Maiden Lane, New

Barnes National Ink Co., 222 North 5th St.,

Philadelphia, Pa.

Carter’s Ink Co., Boston, Mass.

TALLY CARDS.

Chas. H. Elliott & Co.,. 17th St. and LeMgb
Ave., Philadelphia, Pa.

Paul E. Wirt Pen Co., Bloomsburg, Pa. 40 TYPEWRITER SUPPLIES. ^

International Carbon Paper Co., 20 gj

PENS, STEEL. way, New York .! ve Brook-

Esterbrook Pen Co., 95 John St., New York. 7 Manifold Supplies Co., 188 Third Ave.,. j5 .

lyn, N. ..j ... *

LAYING CARDS. Mittag & Volger, Inc., Park Ridge, • ^

American Bank Note Co., Broad and Beaver The S - T * Srmth C °‘’ U BarCl8y . ^

Sts., New York . 2 York .

., 100 Schermerhorn St., Brook-

. 17

J. W.
York

Ullrich &

Co.,

27 Thames St.,

New

L. E.

York

Waterman

Co.,

173 Broadway,

New

PLAYING CARDS.

American Bank Note Co., Broad and Beaver
Sts., New York . 2 1

November 25, 1911.

THE AMERICAN STATIONER

35

OBITUARY

ARTHUR B. TYSON.

Arthur Bertine Tyson, who for many
years was the superintendent of the Dia¬
mond Point Pen Company, of New York,
died on Thursday of last week of heart
failure at his home, 76 Van Siclen avenue,
Brooklyn. Mr. Tyson was born in the old
Temperance Village, which now forms that
part known as South Brooklyn, and as a
penmaker was the first to make gold pens
in that city. He was in his seventy-fourth
year.

HENRY B. LEVY.

Henry B. Levy, president and manager
of the Diamond Point Pen Company, at 86
Fulton street, New York, died suddenly of
apoplexy about 8 o'clock last Tuesday night
on the elevated railroad station at Ninety-
third street and Columbus avenue, that city.
He had just stepped off an uptown train
and was on his way to his home in the
Turin apartments, at 331 Central Park
West. Station attendants carried him into
the station. He was dead when an ambu¬
lance surgeon arrived.

Mr. Levy was about 44 years old and
was married. Besides being president and
manager of the pen company, he was presi¬
dent of the Service Realty Company and
secretary of the Palisade Realty Company.

Spending Money a Pleasure

The J. K. Gill Company, Portland, Ore.,
an old subscriber to The American Sta¬
tioner, in renewing its subscription last
week, wrote: “Spending money is some¬
times a pleasure, i. e., when the amount
happens to be $2, and the renewal of our
subscription to The American Stationer
is the object."

A Talk on Cost Accounting

At the regular monthly meeting of the
Stationers’ Association of New York, held
at the Arkwright Club, 320 Broadway, that
city, on Monday evening of this week, J.
Lee Nicholson delivered an address on
“Cost Accounting." This address, together
with a report of the discussion which fol¬
lowed, will be published in pamphlet form
by the association’s Publicity Committee.
A number of non-members were guests of
the association for the evening.

The trade friends of E. H. Harrar, of
the C. Howard Hunt Pen Company, and
the Blaisdell Paper Pencil Company, will
learn with regret of the death of Mr.
Harrar’s mother, who died at her home in
New York on Friday of last week

Readers of The Stationer are invited to
send in questions relating to their business
—We will try to answer them.

Suppose YOU, Mr. Dealer,

Were Designing a LOOSE LEAF Line-

% x

•I Would you study your customers’ needs first?
Certainly!

q That is just what WE have done, in putting the
biggest of all loose leaf lines on the market.

We studied the AVERAGE needs of ALL
CLASSES of loose leaf consumers,
q And our “STANDARD” and “SIEBER &
TRUSSELL” lines meet these average require¬
ments BETTER than they have ever been met
before!

Boorum & Pease Loose Leaf Book Co.

MANUFACTURERS OF

“Standard” and “Sieber & Trussell”

LOOSE LEAF DEVICES

MAIN OFFICE FACTORIES

109-111 Leonard St. Brooklyn, N. Y.

New York St. Louis, Mo.

SALESROOMS

109-111 Leonard St., Republic Bid*.. 220 Devonshire St., 4000 Laclede Ave..

New York Chicago, 111. Boston, Mass. St. Louis, Mo.

B&P are Squarely WITH THE DEALER

CH When we turn down big consumer orders amounting to
thousands of dollars, offered us direct, we are keeping faith with
YOU, Mr. Dealer.

^ “B&P-sell-only-to-the-trade.”

Ijj That’s the INVARIABLE answer—not sometimes, or now-
W^believe in Co-operation “That REALLY CO-OPERATES.’’

Boorum & Pease Company

MANUFACTURERS OF

STANDARD BLANK BOOKS
The Line of 10,001 Numbers

HOME OFFICES FACTORIES £

109-111 Leonard St„
New York

Brooklyn, N. Y.
Louis, Mo.

SALESROOMS

Republic Bid*.. 220 Devonshire St.. 4000 L.cl.d. Ave.

Chicago. III. Boston. Mas,. St. Louis, Mo.

D

36

THE AMERICAN STATIONER

Notes on New Books

Popular Books of the Week

The New York Public Library, Circula¬
tion Department, reports books most in de¬
mand, excluding fiction, for the week end¬
ing November 22, as follows:

Browne’s, Schreiner’s, Bennett’s, Jen-
kin’s, Key’s, London’s, Every woman, Wo¬
man and Labor, How to Live on Twenty-
Four Hours a Day, Behind Turkish Lat¬
tices, Love and Marriage, Cruise of the
Snark.

“Within the Silver Moon”

It’s the very nicest kind of a fairy tale,
a modern one, they call it, “Within the
Silver Moon,” by Madge A. Bigham
(Little, Brown & Co., $1.25). It is dedi¬
cated to fourteen little boys and girls,
whose first names are all given, and they
will be sure to like it. The “Little Moth¬
er” of the Orphan Home, Elizabeth Jane,
is the heroine of the book, and many
people would not think it very nice to be
just that kind of a heroine. Elizabeth
Jane is a little orphan herself, but a big
little orphan—eight years old, so she
helps take care of the baby orphans. So
many of them there are, but Elizabeth
Jane loves them all. And Elizabeth Jane
has eyes that see pleasant things that no

there’s a living happy ever after in the
story end, and the Little Mother is going
to have a life she will like very much.

Finn of the Fenn

“The High Deeds of Finn” form one part
of the Bardic romances of ancient Ireland
by T. W. Rolleston in the volume with that
title (Thomas Y. Crowell & Co., $1.50).
They have the charm and wildness and
beauty of “Erinn” of olden days. There
are stories of three cycles, those of the
earliest days, the mythological, later the
legendary, and finally the Fenian days, those
of the great militia of Ireland, the Feni or
Fianna. And when Finn was Captain of
the Fianna of Erinn with him came their
glory and with his life their glory passed
away.” In the days of Finn he gave away
gold as if it were the leaves of the wood¬
land and silver as if it were the foam of the
sea.

There are weird mystery in the story that
could only have come from Ireland, and
the illustrations in sixteen full-page—
done in softest color tones by Stephen
Reid, are delightful. It is a large volume
of 214 pages, with a long introduction by
Stopford A. Brooke, notes on the sources
of information and a pronouncing index.

The “adventures” of the title are the
experiences which furnish the motive
power. In writing them Mr. White
seems to have been guided sometimes by
the intention of writing a story for chil¬
dren. But presently he forgets all about
the small-yeared audience, and, absorbed
in his own amused study of the childish
mind, his pen glides upward away above
their heads. Each chapter is delightful,
of its own kind, but it is a bit bewildering
to be plunged, after a simple little narra¬
tive of a child’s visit to a logging-boom,
into the psychology of a ten-year-old
love affair.

LATEST PUBLICATIONS
History and Biography

“The Real Meaning of Chantecler and
a Short Biographical Sketch of Edmond
Rostand.” By Valerie de Kermen. New
York: F. H. Rice. 50 cents.

“The Ten Republics.” An introduction
to the South American Series in Porter’s
Progress of Nations. By Robert P. Por¬
ter. London: George Routledge & Sons.

“Stories From Old French.” By Robert
D. Benedict. Boston: Richard G. Bad¬
ger.

“Prison Life in the Old Capital, and
Reminiscences of the Civil War.” By
James J. Williamson. West Orange: By
the Author. $1.50.

“Some Family Letters of W. M. Thack¬
eray, Together With Recollections.” By
Blanche Warre Cornish. New York:
Houghton Mifflin. $4.

one else sees.

Perhaps that is the way she happens to
see Silverwings the fairy when, with his
wonderful silver ladder that will reach
to the moon, folded under his arm, he
steps into her window one night. And
Elizabeth climbs up to the moon, but riot
to stay—oh, no, for there are all the dear
babies down below and the big fat ma¬
tron to help. Well, it’s a long story, and
in one of her trips to the moon Elizabeth
Janes takes all of her forty-seven dear
babies with her and they see Mrs. Santa
Claus, wearing a white apron and with
a big spoon in her hand. Of course,

“Adventures of Bobby Orde”

Only Stewart Edward White himself
.could say, for sure, whether he meant
“The Adventures of Bobby Orde” (Dou¬
bleday, Page & Co., $1.20), to be a chil¬
dren’s story for grown-ups or a grown¬
up story for children. Bobby Orde is a
sturdy youngster of ten years who, in the
course of the tale, passes, by the propul¬
sive powder of his experiences and his de¬
veloping intelligence, from little boyhood
into the larger horizoned region of
youth.

TYPEWRITER RIBBONS AND CARBON PAPERS

Poetry

“The Country by the Sea.” By Henry
Robinson Palmer. 12mo. Providence, R-
I.: Brown Alumni Magazine Company.

“The Quest of a Soul.” By Martha
Arnold Bough ton. 12mo. New York.
Fleming H. Revell Company. w

“Egyptian Melodies, and Other Poems.

Mr. Statio nery Dealer y^s":”

of this trade. We
will help you
it by furnishing
you imprinted ad¬
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our products iW

You’ve tried the rest, now try the best

Manufactured by

THE S.T. SMITH CO., 11 Barclay St., New York

Also a Complete Line of Typewriter Linen Papers and Manifold Flimsies

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Detroit, Midi.

EAGLE CAPLOX
FOUNTAIN PEN No. 24

SAFE—SURE—SI/VIPLE—SATISFACTORY

Never fails to perforin its functions instantly. Can be carried in any position, without fear of leakage. The cap cannot be lost because it.. 7 rTlARANTEED.

and being absolutely air-tight, it prevents the ink from dryring up. FITTED WITH 14 KARAT GOLD PEN GU

EAGLE PENCIL. COMPANY - - - 377-379 Broadway. Ne»W

; it is screwed to

iRANTE®-

York

November 25, 1911.

THE AMERICAN STATIONER

37

By Alfred J. Hough. Boston: Richard
G. Badger.

“A Rape of Hallowe'en.” By Henry
Percival Spencer. Boston: Richard G. j
Badger.

“PoemS.” By C. E. d’Armoux. Boston:
The Poet Lore Company.

“Right Off the Bat.” By William F.
Kirk. New York: G. W. Dillingham
Company. 50 cents.

Travel and Description

“The Ride of the Abernathy Boys.” By
Miles Abernathy. New York: Double-
day, Page & Co. $1.20.

Miscellaneous

“Child Nature and Child Nurture.” By
Edward Porter St. John. New York:
The Pilgrim Press.

“United States Official Postal Guide.”
By Authority of the Post Office Depart¬
ment. Albany: J. B. Lyon Company
$3.50.

“Fighting Ships.” Edited by Fred T.
Jane. London: Sampson Low, Marston
& Co.

“Business English.” By Edwin Herbert
Lewis. Chicago: La Salle Extension Uni¬
versity.

“Pitman’s Commercial French Gram¬
mar.” By W. M. Draper. New York:
Isaac Pitman & Sons.

“The Standard American Drawing and
Lettering Book.” Drawn and Arranged
by Peter Idarius. Chicago: Laird & Lee.

“Beauty Culture.” By William A.
Woodbury. New York: G. W. Dilling¬
ham Company. $2.

“Commentaries on the Law in Shake-

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Blackboards, Slated Cloth

GLOBES

Alpha Crayon, Other School Specialties

WEBER COSTELLO CO.

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Successors to School Supply Dept, of A. H. Andrews & Co.,
Chicago, Manufacturers for the Trade only.

speare. By Edward J. White. 8vo. St.
Louis, Mo.: F. H. Thomas Law Book
Co.

Bird Stories from Burroughs.” By
John Burroughs. 12mo. Boston: Hough¬
ton Mifflin Co. $1.60.

The Home University Library.” 12mo.
New Y ork: Henry Holt & Co. 75 cents.
Vol. XVI. ‘‘Liberalism.” By J. L. Hob-
house; Vol. XVII, “Crime and Insanity.”
By Dr. C. A. Mercier; “The Opening Up
of Africa.” By Sir H. H. Johnston.

“Biyonde Cifrun.” (Beyond Zero.) By
George D. Buchanan. 12mo. Boston:
Buchanan & Co.

“Paper-Bag Cookery.” By Nicolas
Soyer. 12mo. New York: Sturgis &
Walton Co. 60 cents.

“Essential Elements of Business Char¬
acter.” By Herbert G. Stockwell. 12mo.
New York: Fleming H. Revell Co. 60
cents.

“The Stunted Saplings.” By John Carle-
ton Sherman. 12mo. Boston: Sherman,
French & Co.* 60 cents.

“Talks on Poise, Plealth and Voice.”
By Jennie Conell. New York: Gotham
Press. Pamphlet.

“The Howell System.” By Charles PL
Howell. 12mo. New York: Isaac H.
Blanchard Company.

“Mother Carey’s Chickens.” By Kate
Douglas Wiggin. 12mo. New York:
Houghton Mifflin Company.

“A Life of Grant; for Boys and Girls.”
By Warren Lee Goss. 8vo. New York:
Thomas Y. Crowell Co.

“The Aeroplane at Silver Fox Farm.”
By James Otis. 12mo. New York: T. Y.
Crowell Co.

“The Circle K; or, Fighting for the
Flock.” By Edwin L. Sabin. 12mo. New
York: Thomas Y. Crowell Co.

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“Boy Scouts in the Maine Woods.” By
James Otis. 12mo. New York. T. Y.
Crowell Co.

“A Mother Goose Reader.” By Charles
W. Mickens and Louise Robinson. 12mo.
New York: Silver, Burdette & Co.

“The Paracelsus of Robert Browning.”
By Christian Pollock Denison. 12mo. New
York: Baker-Taylor Company.

“Vocational Algebra.” By George Went;
worth and David E. Smith. 12mo. New
York: Ginn & Co. 50 cents.

NEW EDITIONS.

“The Vicar of Wakefield.” By Oliver
Goldsmith. 12mo. Boston: Little, Brown
& Co. $1.25.

“A Tale of Two Cities.” By Charles
Dickens. 12mo. Boston: Little, Brown
& Co. $1.25.

“Cranford.” By Mrs. Gaskell. 12mo.
Boston: Little, Brown & Co. $1.25.

“The Imitation of Christ.” By Thomas
A. Kempis. 12mo. Boston: Little,

Brown & Co. $1.25.

“The Essays of Elia.” By Charles
Lamb. 12mo. Boston: Little, Brown &
Co. $1.25.

“Wonders of the Colorado Desert”
(Southern California). By George Whar¬
ton James. 8vo. Boston: Little, Brown
& Co. $2.50.

“Eureka.” A prose poem. By Samuel
Henderson Newberry. 12mo. New York:
Broadway Publishing Company.

“Random Recollections of an Old Po¬
litical Reporter.” By William C. Hudson.
12mo. New York: Cupples & Leon Com¬
pany. $1.25.

“Industrial Causes of Congestion of
Population in New York City.” By Ed¬
ward Ewing Pratt. 8vo. New York:
Longmans, Green & Co. (“Studies in
History,” Economics and Public Law
Series.)

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38

THE AMERICAN STATIONER

^Mills of

CRANE BROS.,

Westfield, Mass.

Manufacturers of

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The Christmas Number of

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Originators and Manufacturers

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